Spring 2019 shows are kickstarting this Wednesday in New York, followed by London, Milan and Paris. There’s plenty to look forward to this fashion month — including Hedi Slimane’s first outing at Céline, of which new logo reveal this morning now lets us type the brand as “Celine” now, sans the accent.

Catch up on everything you shouldn’t miss from the pre-fashion month week, from the teasers of a Slimane-updated Celine to the Olsens’ menswear venture — as seen on the ’gram.

Céline is now Celine

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Ahead of Hedi Slimane’s show debut in October, Celine unveiled a fresh spin “directly inspired by the original, historical, version that existed in the 1960s,” as explained on one of the three-part Instagram announcement posts. Ditching the “é” that had been synonymous to former creative director Phoebe Philo’s Semplicità typefaced logo, the removing of the accent is a move to evoke Celine’s ’60s collections, where it wasn’t used often.

A logo refresh should come to no surprise: Slimane is, then again, the branding maestro who unflinchingly removed Yves from Yves Saint Laurent some several years ago. Welcome to the new era of #CELINEBYHEDISLIMANE.

Slimane’s first Celine design was spotted on Lady Gaga

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Four days before the logo update, Slimane’s longtime comrade Lady Gaga stepped out in Paris brandishing his first design for Celine, a boxy black leather handbag accented with minimal gold hardware. In 2012, Gaga was also the first to wear the artistic director’s early designs for his storied reinvention of Saint Laurent.

This time, pairing his handbag with a vintage Alaïa leather trench, with an orange bodycon dress, Gaga possibly represents the designer’s new vision for the house: a noir-spiked glamour that aligns with his “fashion = music + youth + sex” proverb. If proven true this October, the direction will be a radical departure from Phobe Philo’s quietly sleek tropes on femininity. We’ll have to wait and see.

Ader Error and Puma dropped their capsule

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Korean label Ader Error teamed up with sportswear giant Puma for a reinvention of the latter’s staple footwear silhouettes: the RS-0, the RS-100 and the classic Suede. Dashed in primary colours and Ader’s signature cobalt blue hue, the capsule riffs on colour-blocking that seems at once both futuristic and retro, thus titled FUTRO. This sensibility is also reflected in its apparel offering of hooded jackets, sweats, t-shirts, trousers as well as accessories.

The Ader x Puma collection is now available at Puma Bugis+, Puma Paragon, Puma Select Marina Bay Sands and authorised retailers AW Lab, Tangs, Robinsons and Seek. Price ranges from S$59 to S$309.

The Row expands to menswear

Fall 2018 Menswear Collection

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As revealed in The Row’s press statement last week, the Olsen twins’ “premiere menswear collection” is set to arrive in the brand’s boutiques and select retailers come October. The luxury womenswear label’s branching into menswear, however, has been in the works for years.

“We did one menswear capsule collection many years ago, and in 2016 launched a retail menswear capsule,” said Ashley Olsen of the brand’s previous trials which built up to the launch. “It was imperative that we received our customers’ feedback and to approach this collection thoughtfully at our pace.”

The new subdivision will focus on classic suiting that will “combine the refinement of a classic bespoke experience with the precise minimal masculine style of New York specific to the ’80s and the ’90s” and follow the same minimal, luxurious construction as the womenswear.”

The #BalmainArmy welcomes CGI members

We’ve said it before, we’ll say it again: CGI influencers are the next celebrity equivalents. Putting this hypothesis to the test, Balmain’s Olivier Rousting roped in photographer Cameron-James Wilson to construct three digital models — including the world’s first digital supermodel, Shudu — for its Pre-Fall 2018 campaign.

“We reached out to Cameron-James Wilson, proposing that he help us construct a new, alternative and virtual Balmain Army,” the house’s creative director Olivier Rousteing explained.

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