Long before Coach became the modern, well-revered fashion label of today, it started off as a leather house based in Soho with only six artisans, known for its exquisite craftsmanship and quality.

Fast forward 75 years, the iconic American brand is celebrating its 75th anniversary this year not only with an exhibition, but also with the launch of a limited edition publication –  Coach: A Story of New York Cool.

Coach 75th Anniversary book
Coach: A Story of New York Cool

Made for both fashion and Coach enthusiasts alike, the scrapbook-style book is designed by art director, Fabien Baron. The richly-illustrated publication takes readers through the American label’s rich history – from its early days in a small Soho workshop, to the 60s’ when its owners, Miles and Lilian Cahn, introduced women’s handbags and accessories into the brand, and of course, to the modern Coach of today.

Coach book
Coach: A Story of New York Cool

Coach: A Story of New York Cool also features the brand’s new and archival photography, design sketches, ad campaigns, editorials, and icons such as Prince, Madonna, Ali McGraw, Chloë Grace Moretz and Zoë Kravitz. The limited edition book will be priced at S$122 each, and will be sold exclusively at Coach Wisma Atria, and Coach Takashimaya.

Coach 75th anniversary exhibition will open to public from the 22nd  to 30th October at Takashimaya Atrium.