For thousands of sneakerheads and subculture enthusiasts across Asia, Culture Cartel is the one event to mark your calendars for.

This year, it may have been unclear whether the annual street culture convention, one of the biggest in Southeast Asia, might even take place, but we’re happy to report that it will — virtually.

For the first time, Culture Cartel will be celebrating all things related to street culture through a unique online experience that is open to all. Expect the region’s coolest art, tattoos, toys, fashion and music, all at your fingertips.

Come 5 December, you’ll get to explore highly interactive and visual booths from various sportswear and fashion brands, like Adidas, Puma, Van’s, Levi’s and Valentino. Streetwear staples, sneakers, bags and more will be up for grabs, including exclusive merchandise made for Culture Cartel in collaboration with local sneaker artist Mark Ong, or SBTG. The artist has also teamed up with Limited Edt, Singapore’s cult sneaker boutique chain, for the new Monsoon Patrol ASICS Gel Lyte 3 sneakers — also to be unveiled at the event.

This year, Culture Cartel is going virtual. (Photo credit: Culture Cartel)

Motorheads can check out the sickest custom motorcycle designs at Wicked Wallop’s booth, or find even more tricked-out bikes and cars at Art of Speed Malaysia’s massive automotive showcase. Looking to add to your toy collection instead? You’ll find offerings from Mighty Jaxx, Singapore’s own toys and art collectibles studio, as well as Southeast Asia’s biggest collection of toys, art and sneakers from Filipino collector Bigboy Cheng.

And if you have a thing for getting inked, you won’t want to miss the virtual tattoo competition, featuring an all-star panel of judges: Japanese tattoo artist Gakkin, Russia’s Sasha Unisex, and homegrown inkers Augustine and Jaws.

If you’re looking to learn a thing or two, Culture Cartel has a line-up of masterclasses and talks worth checking out. Levi’s is hosting a masterclass with local illustrators Toby Tan and Tiffany Lovage, while street artist Steve Lawler (better known as Mojoko) is giving an in-depth live talk on his diverse oeuvre. Sneakerheads can also tune in to a panel by Mark Ong of SBTG, Mandeep Chopra (the man behind Limited Edt) and Killick Datta.

All throughout the virtual festival, you’ll also be treated to electrifying music sets by local DJs Darren Tan and AKA Sounds, as well as Japan’s Yuka Mizuhara.

If all of that isn’t enough to get you excited, Culture Cartel is now offering over 500 prizes to be won through its Raffle Draw. Some of these include limited-edition sneaker drops (think Jordan 1, Nike Dunk and Yeezy bundles worth over S$1,000), exclusive collaboration merchandise and shopping vouchers at your favourite streetwear retailers. Winners will be chosen every Friday until the day of the festival, where the final raffle draws will take place.

Register and find out more at Culture Cartel’s website.

Header photo credit: Culture Cartel

Pameyla Cambe
Senior Writer
Pameyla Cambe is a fashion and jewellery writer who believes that style and substance shouldn't be mutually exclusive. She makes sense of the world through Gothic novels, horror films and music. Lots of music.