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Nike joins forces with Dior to remix the Air Jordan 1s

The highly-anticipated Dior x Air Jordan 1 collaboration has been unveiled at the Dior men’s Fall 2020 collection showcase in Miami. Branded as the Air Jordan 1 High OG Dior, the design is the brainchild of Kim Jones, creative director of Dior Homme, with touches by the designers at Nike’s Jordan Brand.

The grey and cream pair of high cut Air Jordans are made entirely with calf leather, paying homage to Dior’s history of leathercraft, coloured in Dior Gray and balanced with cream. The signature Nike swoosh logo is redone with the Dior Oblique monogram, as well as etched on the insoles. The outer-soles also bear a branded touch, with the Dior logo blazoned across the bottom of each shoe.

dior x air jordan 1
The sneakers. (Photo credit: Nike)

This collaboration was not invented in a vacuum either — the Air Jordan 1 High OG Dior was made to celebrate monumental moments for both brands, namely the debut of Dior’s men’s collection in America, which happened to coincide with the 35th anniversary of the Air Jordan sneaker style.

dior x air jordan 1
A closer look. (Photo credit: Nike)

“I love mixing together different worlds, different ideas — and Jordan Brand and Maison Dior are both emblematic of absolute excellence in their fields,” said Jones. “To bring them together in this special collaboration is to propose something exciting and truly new.”

Crossovers between high luxury and prominent streetwear labels are ramping up in numbers of late, what with the announcement of the Prada x Adidas offerings chased down by another Dior initiative announced just a day ago, with skateboarding brand, Stüssy.

The Air Jordan 1 High OG Dior will be available at select Dior boutiques globally from April 2020 in limited quantities. Though prices have yet to be confirmed, it is rumoured to cost an upwards of US$2,000 (S$2,729).

Beatrice Bowers

Features Editor

Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.

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