Whether it’s New York, London, Milan or Paris, when it comes to fashion, diversity and the inclusivity of race, age, gender, and size is the new industry norm. More so than before, millennials who are more attuned to the acceptance of diversity also favour brands who express the same sentiment. And since they represent an estimated US$2.45 trillion in spending power, they are officially the most influential group, and the fashion industry is quick to react.

Ermenegildo Zegna’s Fall/Winter 2019 show, themed “Walks of Life” and presented at the Milano Centrale station, reminisced migrants who arrived by sea in the south making their way to northern Europe from 2013 to 2015. According to its creative director, Alessandro Sartori, it’s a “place of arrivals and departures, but also integration and acceptance of diversity.”

So, it’s no surprise some of the biggest fashion labels are also voicing out through their latest campaign messages. Here are some of the season’s most celebrated campaigns.

This article was first published on Augustman.com