The year 2017 whirled us through a series of unexpected scenarios. For one, it closed with abrupt exits of major fashion houses’ creative bigwigs, marking the end to long-timers Christopher Bailey at Burberry and Phoebe Philo at Céline. On the upside, it had us try out trends we never thought we would: Bum bags to Matrix shades to dirty shoes (also, snockers, anyone?). Then we discovered the impractical off-the-shoulder way to have our outerwear draped, and the unforeseen revival of fanny packs as cross-body candies.
Trends come and go. Some are short-lived, some stay on a couple of years before fizzling out. Sure, we don’t think one should succumb and whole-heartedly follow the latest hypes. But as our ‘Trend to try’ column suggests, they’re there for us to experiment with, to spruce up our occasional sartorial ruts. So without further ado, here are the five biggest trends that are poised to shake up wardrobes the world over this 2018.
2017 tasted the tip of the noughties iceberg with the resurgence of slinky dresses, dad caps, and Juicy Couture. Still, there’s a lot to unearth from the era which brims with regrettable sartorial choices. There’s the loose and comfortable cargo pants, for example. Camo print, dirty khaki, or army greens — we’ve spotted their steady comeback on Sacai’s runway to Bella Hadid and Kaia Gerber’s wardrobes. Also to take note of are velvet, corduroys, and more bare midriffs. Pro tip: Re-watch Sex and the City’s season four and follow @everyoutfitonsatc for an account full of ingenious ’00s style inspo.
Scoot over, millennial pink. A new colour craze has taken over. Sure, the much-loved peachy blush is still as omnipresent as ever, but as its ubiquity peaks, we’re all looking for something new. Enter: Gen Z yellow. The bright unabashed yellow is quietly seeping in as the zeitgeist colour of the moment. Think: Selena Gomez’s Petra Collins-directed Fetish music video (and her lemon meringue dress), Millie Bobby Brown’s Kenzo look, or the optimism of a full yolk at breakfast. The future is looking bright.
One of 2017’s most defining outfit was, hands down, Gucci’s Swarovski crystal-festooned catsuit that came complete with a face-covering, a logo-bearing vest, and denim booty shorts. Rihanna road-tested the look at Coachella Music Festival, before Kim Kardashian donned it for a night out. Then when the Kirakira app gained traction sometime in the latter part of mid-2017, the fashion set was among the first ardent users to exploit its bedazzling effects: Kendall Jenner, Instagram’s resident fashion guru Eva Chen, makeup artist Pat McGrath, et al. Look forward to a Spring 2018 with more sparkle-laden looks, courtesy of the likes of Paco Rabanne, Michael Halpern, Tom Ford, and Dior.
While Louis Vuitton x Jeff Koons spurred significantly less enthusiasm compared to its Supreme counterpart, 2018 is set for an elevated art-fashion team-up. Exhibit A: Raf Simons interweaved Andy Warhol’s screen prints for Calvin Klein’s Spring 2018 collection. The collab marked the beginning of a partnership between the label and the Warhol Foundation. At Gucci, Alessandro Michele has always roped in nascent artists to work with for his collections and creative projects. But when he opted for digital artist Ignasi Monreal to paint Gucci’s Spring 2018 campaign images instead of hiring a top-tier photographer as per norm, the result was groundbreaking. And as trends tend to go, Simons and Michele are always ahead of the curve.
In the wake of H&M’s racist blunder, Diet Prada’s satirical fight against unoriginality, and Gucci’s fur-free announcement, it’s high time for brands to be aware and transparent. Young, conscious customers increasingly have expectations that fashion brands have visions that are aligned with the principles they hold. It’s 2018. It’s no longer just about diversity. When it comes to woke-ness, indie labels are the ones in the lead. Just look at eco-friendly, body positive underwear label Pansy, uniquely non trend-driven Orseund Iris and Daisy, or sustainability-focused denim artist Faustine Steinmetz.