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Gentle Monster x Jennie makes wearing sunglasses indoors cool again

Whether you do it for your vanity or sanity, the brilliant thing about getting all dressed up while stuck at home is that nobody can judge you for it. We won’t even question your decision to pull an old Kanye and put on sunglasses — especially if they’re from Gentle Monster’s latest collaboration with Jennie from BLACKPINK.

The K-Pop star herself makes the case for wearing shades indoors in the campaign for the collection, dubbed “Jentle Home”. Lensed by Hugo Comte, the photographer behind Dua Lipa’s latest album visuals, the campaign features Jennie lounging about in a stylish apartment wearing equally stylish eyewear. 

Jennie wears the Daisy sunglasses (Photo credit: Gentle Monster)
Jennie wears the Daisy sunglasses (Photo credit: Gentle Monster)

The collection offers an assortment of diverse designs inspired by Jennie’s childhood memories. There’s 1996 (S$368), a pair of skinny cat-eye shades named for the year Jennie was born. Daisy (S$368), another statement pair, features rectangular lenses in bold gradient hues like pink and yellow.

Fans of oversized designs will be drawn to Kuku (S$368), which comes in a classic black frame, as well as variations in leopard print and a vibrant shade of yellow. Sunglasses aside, the Jentle Home collection also boasts a pair of optical glasses: In the Mood (S$354), a minimal style defined by its round metal frame.

(Photo credit: Gentle Monster)
Jennie wears the In the Mood optical glasses with the Moonlight eyewear chain (Photo credit: Gentle Monster)

Gentle Monster’s collaboration with Jennie has also spawned a range of accessories that can be paired with the sunglasses. The most versatile is Onyx (S$198), a matte black acrylic chain. Moonlight (S$184), composed of a silver necklace and eyewear chain, is another everyday option, while Sunlight (S$184) is more suitable for warmer skin tones thanks to its gold metal finish. All three feature the signature Jentle logo, marking them as limited edition pieces.

Jennie wears the Kuku sunglasses with the Onyx eyewear chain (Photo credit: Gentle Monster)
Jennie wears the Kuku sunglasses with the Onyx eyewear chain (Photo credit: Gentle Monster)

Jentle Home is the latest in a string of high-profile collaborations from Gentle Monster. The Seoul-based eyewear brand has previously teamed up with New York fashion designer Alexander Wang, as well as jewellery designer Yoon Ahn.

What makes this new release special, however, is that it marks Jennie’s foray into eyewear design. The Korean celebrity is best known for being a rapper and singer in Blackpink, one of the world’s biggest K-Pop girl groups. The 24-year-old is definitely no stranger to the world of fashion, however, having sat front row at last year’s Chanel Spring/Summer 2020 show.

The Jentle Home collection will be available from 21 April on Gentle Monster’s website.

Gentle Monster x Jennie makes wearing sunglasses indoors cool again

Pameyla Cambe

Senior Writer

Pameyla Cambe is a fashion and jewellery writer who believes that style and substance shouldn't be mutually exclusive. She makes sense of the world through Gothic novels, horror films and music. Lots of music.


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