Three hours of flight away from Milan — where the fashion pack is currently navigating their way through back-to-back men’s fashion shows — is the newly opened Gucci Garden boutique in Florence. Set in the renovated Palazzo della Mercanzia, the three-storey creative space houses a boutique selling exclusive clothes and accessories, an exhibition area, and a gift shop of merchandise and rare tomes. Concluding the sensory experience is Gucci Osteria, the brand’s first full-fledged eatery.

Three-Michelin-starred chef Massimo Bottura is in charge of curating the four-course menu. If Bottura’s name rings a bell, it should. Bottura is the Modena-based pasta genius behind Osteria Francescana, the Italian restaurant which was named 2016’s best restaurant in the world. Take a peek at Gucci Osteria’s pasta-laden menu here.

On the sartorial side, men’s ongoing fashion month brought in exciting new developments to look forward to. Fendi remade the baggage carousel of an airport’s arrival hall and paraded its FF logo-embossed Rimowa trunks. Gosha Rubchinskiy, who held his show off-piste in Russia’s Yekaterinburg, presented his third instalment with Adidas and second with Burberry.

From Gucci Osteria to fashion week’s best-dressed, here are the week’s must-see ’Grams.

(Main and featured images: Gucci)


The cosy 50-seater space of Gucci Osteria is part of the immersive museum-cum-boutique Gucci Garden in Florence.

“Gucci Osteria da Massimo Bottura, a restaurant curated by the three-Michelin-star chef who for #GucciGarden has created an entirely new menu that takes influences from his travels and applies these to Italian cuisine. ‘Travelling the world, our kitchen interacts with everything we see, hear and taste,’ says @massimobottura. The menu of the Florentine restaurant will include iconic Italian dishes as well as conceptual twists on classics for an all-day dining experience. ”


Showing his collection off-site in Russian city of Yekaterinburg, Gosha Rubchinskiy had one of his models’ hair shaved into Adidas’ three-stripe logo in honour of his third collab with the German sportswear brand.

“Hairspo @gosharubchinskiy cc @adidas ⠀

???? @emmahopeall


Fendi’s Fall 2018 runway in Milan featured its logo-embossed metal suitcases made in collaboration with Rimowa

“Backstage at #FendiFW18 show during #MFW featuring our exclusive collaboration.”


RuPaul’s Drag Race star Violet Chachki and gender-neutral model Oslo Grace marched in conjoined tuxedos for Moschino.

“Me and total babe @oslograce closing the Moschino show yesterday! Thank you so much for having me @moschino @itsjeremyscott Thank you for giving queer people this visibility ???? What a gorgeous collection and a gorgeous experience.
Repost from @moschino – Moschino Milano tuxedo tandem jacket ”


Making her way to Dsquared2’s runway show, Bella Hadid threw on a bomber jacket and a mini skirt, which seemed to have been made from repurposing the exact same bomber jacket — both from Alexander Wang.

“Back2work Milan
Before opening @dsquared2 show yesterday. Biggggg big love to the amazing, generous, loving, incredible Dean & Dan Thank you for an amazing day & night”


At Pitti Uomo, Berlin-based zine collective 032c served major juxtaposition at the debut of its first collection of ’80s working class uniforms within the grandeur of Renaissance palace Palazzo Medici Riccardi.

“ABOUT LAST NIGHT. #032c #whatwebelieve ABOUT TOMORROW: #032cpitti”


Model Johannes Huebl dropped by Pitti Uomo in style. Tonal dressing at its pinnacle.

“Risky Business this morning in Milan or jetlagged and caught trying on sunglasses ???? ”


Susie Lau, or better known as her Instagram moniker Susie Bubble, went as corporate as her whimsical sense of style lets her in a shoulder-padded Balenciaga blazer.

“Executive ????????????????”


WWD style director Alex Badia, nailed the hoodie layering trend on the head.

“Welcome to Pitti!! Thanks for the pic @nytimesfashion and @styledumonde.”


While over in Paris is Ambush’s creative director Yoon Ahn, who was prepping for her runway at Paris Men’s Fashion Week show.

“2nd day of work in Paris in new #AMBUSH #reflective gear ????”