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Out of the blue: Meet H&M’s next major collaborator, Colette

Tucked in an unassuming corner of Rue Saint Honoré is Colette. The famously outward-looking department store is housed in a shophouse which has an exterior that’s uniform with the others along the street – an unmistakably Parisian trait. Apart from its ever-changing conceptual shop windows, the only way you would be able to tell that the shop is indeed Colette is its iconic colon-forming dots in the electric blue shade synonymous to the brand, flanking both sides of the entrance.

2017 marks Colette’s second decade in business – and just halfway through the year, it’s clear the brick-and-click multi-label boutique is primed for a wide-reaching expansion. Most recently, there’s the ongoing collaboration with the Gvasalia-reinvigorated Balenciaga, which dominates one whole floor of Colette for an exclusive exhibition. Then news broke that next up would be Japanese cult label Sacai. But surely, a global-scale collaboration with H&M Studio takes the cake.

h&m studio colette paris
H&M Studio x Colette.

Part of H&M Studio’s FW 2017 selections, the nine-piecer abides by the signature blue hue of Colette, infusing it as the base to the colour palette. Amorous flounce meets striking edge in the form of date night-fitting ruffle dresses awash in graphic graffiti prints. Parisian-chic staples include a turtleneck skintight jumper and an ultra supple leather mini skirt.

h&m studio colette paris
H&M Studio x Colette.

“We really thought about the modern woman’s wardrobe and what she needs in it – sharp outerwear, soft dresses, flattering knits and statement accessories,” explained Pernilla Wohlfahrt, H&M’s creative director and head of design. “We not only combined contrasting fabrics in a garment, but also brought in more colour contrast with the signature Colette blue, which created a more graphic structure and a new, fearless attitude.”

Launching two weeks ahead of its worldwide drop, the collection will be available on 21 August exclusively at Colette and online – while the full H&M Studio FW 2017 range, which includes the Colette specials, will be available on 14 September at H&M Orchard Building.

h&m studio colette paris
H&M Studio x Colette.

For more information on the H&M Studio x Colette collection, visit or

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