There’s always a first time for everything. A few weeks back in late April, Hugo Boss opened its first Boss store in the heart of Sri Lanka with a bang. Nestled within Colombo’s Arcade Independence Square, the new boutique is set to carry Boss Men’s formal and sportswear collections alongside shoes and accessories. Made-to-measure services, too, are available for gents who like their suits precise and perfect.
The boutique space’s colonial-meets-minimalist splendour is an interior beauty in itself. Arched doorways and preserved wooden ceilings testify of the century-old edifice’s timeless grandeur — a match made in design heaven for Boss’ time-transcending DNA.
In celebration of the store’s opening, a mega cocktail party was thrown on 28 April with 300 guests flown in from around the world. 1970s rock band The Outlaws performed, while New York DJ Brendan Fallis spun beats behind the decks.
The Boss transformation
Way back in 2008 when Boss last held a menswear show, it was a completely different era. It was a time when Boss symbolised the modern, successful gentleman. Suits were tight the way Hedi Slimane would have liked them, made flexible with elastane and the accuracy of German know-how. It was an image fitting for the label’s exuberantly confident name.
Now, joining the men’s fashion week calendar once again, Boss has evolved and come into its own. Sure, clear-cut suits are still part and parcel of what the label is all about — but that’s not all there is to it. Take the recent Fall/Winter 2017 collection: Chunky cashmere was involved, parkas had billowing pockets, and knits were layered over shirts that had ring pulls instead of buttons. It was “modern classics” redefined.
Boss’ Spring/Summer 2017 rendition carried a similar laid-back vibe. Ranging from black tie-appropriate suits to relaxed leisurewear, silhouettes were softly deconstructed. Utilitarian details were made prominent in the form of multiple pockets and unexpected hoodies attached to smart outerwear pieces.
And pairings had no rules, with loose tees worn underneath sharp white blazers, or red windbreakers over crisp shirts. Now available at Colombo’s Boss store, try giving the looks a spin if you happen to find yourself in the city.
Colombo’s new Boss store is at Arcade Independence Square, 30/1, Bauddhaloka Mawatha, Colombo 07, Sri Lanka. For more information, visit hugoboss.com