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Jeff Staple x PUMA’s new NTRVL collaboration takes you from gym to boardroom

Routines can provide structure to your day but they can also make the simplest tasks terribly mundane. So when we heard that Jeff Staple’s latest collaborative season with PUMA — the NTRVL (pronounced “interval”) collection — was to make your routine, un-routine again, we were up for the challenge.

New York streetwear designer Jeff Staple teams up with PUMA yet again for the NTRVL collection.

The entrepreneur and self-professed sneaker head is no stranger to good design. After all, he’s the brains behind his New York-famous eponymous streetwear label. He’s also seen invitations to spearhead collaborations with PUMA so often, he might as well be part of the permanent design team. Upon getting word that the sportswear giant wanted to try something new, he jumped at the idea of revolutionising performance wear.

Jeff Staple x PUMA NTRVL collaboration
Equally at home on the streets as the gym, the collection combines aesthetics with genuine performance capabilities.

Now, everyone worth their unforgiving compression tights would know that performance wear is named so because of their abilities to actually give your workout a boost. Just as how you wouldn’t wear the same running shoes on a hike, these specifically-engineered gym wear are made to take on very specific activities for maximum efficiency.

Jeff Staple x PUMA NTRVL collaboration
A mix of shirts, pants and tees, the collection utilises specially formulated fabrics for breathability and flexibility.

By harnessing PUMA’s extensive performance technology with fashion aesthetics that would hold up in a boardroom or design studio, NTRVL taps into an unexplored grey area in the world of fashion and sport. The big idea is to provide a piece for every interval of the day, but Staple took the concept a tad deeper as he sought to also reflect the different stages of people’s lives.

Jeff Staple x PUMA NTRVL collaboration
The NTRVL Jackpack perfectly embodies Staple’s vision for the collaboration.

The Jackpack is perhaps the collection’s poster child. As Staple gushed about its breathability and stretchability, it was apparent the reversible jacket was more than that. Accented by engineered elasticated tape, the water-repellent nylon outerwear also had a two-layer bonded interior that ensures freedom of movement while working out, or a put-together look while on the way to the office. The same promise extends to the shirts, pants and tees.

Jeff Staple x PUMA NTRVL collaboration
The Suede IGNITE and Limitless NETFIT sport Staple’s trademark pink and PUMA’s performance technology.

New footwear silhouettes also harness PUMA’s updated performance wear technology. Found on the Suede IGNITE (above, left) — a reimagined archival favourite, and the Limitless NETFIT (above, right), features such as the IGNITE FOAM and NETFIT lacing system provide maximum comfort and a better fit. Reflective details and pink accents — a homage to the pigeon motif from the Staple label — make these NTRVL sneakers equally at home on the streets as they are in the gym.

A delicate balance of performance and work wear, the collection is in stores now.

Shop the new PUMA NTRVL collection now at select PUMA boutiques and retailers, including Limited Edt Chamber, LE Underground and Leftfoot.

All images: PUMA

Jeff Staple x PUMA’s new NTRVL collaboration takes you from gym to boardroom

Shatricia Nair

Managing Editor

Shatricia Nair has a passion for motoring, beauty, and wellness, and is perpetually knee-deep in the world of V8s, retinols, and latest fitness trends. She has nine years of experience writing for digital media, and her bylines have appeared in Prestige, and Augustman. She'll do (almost) anything for good chocolate chip cookies.

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