Routines can provide structure to your day but they can also make the simplest tasks terribly mundane. So when we heard that Jeff Staple’s latest collaborative season with PUMA — the NTRVL (pronounced “interval”) collection — was to make your routine, un-routine again, we were up for the challenge.
The entrepreneur and self-professed sneaker head is no stranger to good design. After all, he’s the brains behind his New York-famous eponymous streetwear label. He’s also seen invitations to spearhead collaborations with PUMA so often, he might as well be part of the permanent design team. Upon getting word that the sportswear giant wanted to try something new, he jumped at the idea of revolutionising performance wear.
Now, everyone worth their unforgiving compression tights would know that performance wear is named so because of their abilities to actually give your workout a boost. Just as how you wouldn’t wear the same running shoes on a hike, these specifically-engineered gym wear are made to take on very specific activities for maximum efficiency.
By harnessing PUMA’s extensive performance technology with fashion aesthetics that would hold up in a boardroom or design studio, NTRVL taps into an unexplored grey area in the world of fashion and sport. The big idea is to provide a piece for every interval of the day, but Staple took the concept a tad deeper as he sought to also reflect the different stages of people’s lives.
The Jackpack is perhaps the collection’s poster child. As Staple gushed about its breathability and stretchability, it was apparent the reversible jacket was more than that. Accented by engineered elasticated tape, the water-repellent nylon outerwear also had a two-layer bonded interior that ensures freedom of movement while working out, or a put-together look while on the way to the office. The same promise extends to the shirts, pants and tees.
New footwear silhouettes also harness PUMA’s updated performance wear technology. Found on the Suede IGNITE (above, left) — a reimagined archival favourite, and the Limitless NETFIT (above, right), features such as the IGNITE FOAM and NETFIT lacing system provide maximum comfort and a better fit. Reflective details and pink accents — a homage to the pigeon motif from the Staple label — make these NTRVL sneakers equally at home on the streets as they are in the gym.
All images: PUMA