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Loewe goes down the rabbit hole for its William Morris collection

Almost 200 years apart, what could possibly interlink Irish designer Jonathan Anderson and 19th-century designer, poet, and socialist William Morris? Answer: These creatives are renowned perfectionists, obsessively striving for well-rounded excellency in their craft. The former is the design force behind Loewe who revived the then-dusty luxury house by transforming the brand’s every aspect, from clothes hanger to logo; while the latter, a post-Industrial Revolution artist who championed the traditional methods of printing textiles, formulating his own dyes out of natural ingredients like roots, flowers, and willow twigs.

“William Morris fundamentally changed the way we look at applied craft, making him one of the most important designers of the last 200 years,” said Anderson. Which is why a Loewe capsule collection inspired by the artist’s storied prints comes as no surprise.

loewe william morris
For its lookbook, the collection was photographed at Standen House, a historic national trust property in West Sussex, England, famed for a splendid one-of-a-kind Arts and Crafts interior furnished with Morris carpets, fabrics and wallpapers.

Adapting four iconic Morris wallpaper and fabric prints — Strawberry Thief, Forest, Acanthus and Honeysuckle — onto ready-to-wear pieces and accessories, Anderson has employed it in a way that’s both pious and irreverent. Case in point: Loewe’s cult classics, the Hammock and Puzzle bags, come entirely printed with the motifs as a full-on tribute to the late artist; yet in a punk-rock approach, a fox extracted from Morris’ Forest print is painted onto the back of a black biker jacket.

Landing just in time for our festive season shopping, scroll down and see our favourite picks from the whimsical offering.

Loewe’s full William Morris capsule collection will arrive in stores on 15 November.

Jump To / Table of Contents

1 /5

Just like the leather jacket, the iconic Puzzle gets a tough-meets-delicate update. Its rugged biker elements are juxtaposed with DIY strokes of floral prints.

2 /5

The Morris chair is a fêted object of history. Loewe’s leather tote offsets its silhouette against a bright orange background.

3 /5

A velvet version of the T bag printed with Morris’ fairytale-fitting hare can play home to your daily essentials.

4 /5

This detachable bag strap printed in Acanthus’ camo-like pattern — which you can pre-order now — is the spice you need to up your bag game.

5 /5

The Elephant bag is never an unwelcome gift, especially when it’s covered in Morris’ beautiful Honeysuckle foliage.

Loewe goes down the rabbit hole for its William Morris collection

Bianca Husodo

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