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Logomania and neon trends take over street style in Milan Fashion Week SS19

First, it was New York. It was followed by London, and then Milan, which ended a couple of days ago. All eyes are now on the final league of Spring/Summer 2019 Fashion Week with Dior kicking off the show in Paris. It has been a roller coaster of events up until now, including Riccardo Tisci’s first Burberry collection in London and the news of Versace being bought over by Michael Kors making the headlines last night — but in the middle of all that, let’s rewind and revisit the streets of the Italian fashion capital, shall we?

Fendi and sportswear giant Fila came together for a huge logomania party. Attendees were all decked out in the brands’ respective logos in various shapes and forms, including Fendi’s iconic double F logo. Moving forward, Prada’s neon garments are definitely something you can’t overlook. Feels like there’s something amiss? Then it’s probably the lack of Gucci‘s presence on the streets of Milan. The fashion giant will be showcasing their Spring 2019 collection in Paris instead.

No matter where the shows are held, fashion enthusiasts are taking the streets by storm. This year’s street looks at Milan Fashion Week have fulfilled everything we expect to see from some of the biggest fashion brands in the world. Scroll through the gallery for some of our favourites.

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Combining multiple trends in one — neon, relaxed cuts and statement tees.

2 /14

Loud branding is still very much in trend.

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Xenia Adonts wearing blue oversized blazer and Shea Marie wearing animal print coat is seen outside Roberto Cavalli.

4 /14

Nothing like wearing your opinions on your t-shirts.

5 /14

This shows that not only clothing articles are impactful, so does your hair.

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Matching suitpants, sure why not? We’ve spotted our favourite basket bag too.

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What belt bag? — how about an oversized belt across.

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This is how you should pair print with print.

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Of course, we didn’t forget the gents. Styling like a professional with layered prints.

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Neon garments took the wheel during Prada’s show.

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Bryanboy, Susanna Lau, and Tina Leung keeping up with the neon trend while attending Prada’s show.

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These loose-fitting jumpsuits worn by Ada Kokosar, Nausheen Shah and Ece Sukan are a ‘yes’ in our books.

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This is one of our favourite looks from the logomania trend.

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The best of both worlds — neon and loud branding-style clothing.

Logomania and neon trends take over street style in Milan Fashion Week SS19

Jolin Lee


Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.

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