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Check out London Fashion Week A/W17’s most underrated designers

London Fashion Week has officially wrapped. The British leg of fashion month has proven to be far more exciting than originally thought, thanks to a pool of nascent designers redefining contemporary style. What seemed like a line-up of relatively obscure names turned into a vibrant pool of potential showcased alongside London’s best — Mulberry, Burberry, JW Anderson, and Christopher Kane to name a few.

For the coming season, cast your eyes on these talented designers who’ve made their mark this fashion week.

Ashely Williams

ashley williams london fashion week
The 90s return at Ashley Williams. | Photos: Getty

The aesthetic of Clueless, Daria, and the spirit of post-modern paranoia defined Ashley Williams’ showcase. The zeitgeist of this Trump-dominated, post-Brexit socio-political sphere clearly inspired Williams — countless outerwear emblazoned with “MISERY” and “PARANOIA” bejewelled barrettes couldn’t be more telling. A key takeaway from the runway: Williams has made coloured plaid great again.

Temperly London

london fashion week aw17 temperly london
Alice Temperly envisions a romantic, baroque dreamscape at Temperly London. | Photos: Indigital

Alice Temperly brought the audience down a dreamy rabbit hole this London Fashion Week. Hints of Bavarian traditional costume informed her silhouettes, with jacquard embroidery and quilted patterns elevating her soft colour palette. Temperly has never shied away from the outright feminine, and while this season is no exception, it is exceptional.

Preen By Thornton Bregazzi

Preen by Thornton Bregazzi reinvents the Romantic vision. | Photos: Indigital

If one ever needed a chaotic vision of British womanhood, Thea Bregazzi and Justin Thornton provided just that. At their show, nostalgic takes on familiar eras reigned. Gothic lace, romantic floral prints, in-your-face 90s check and Victorian era collars were some familiar hints, all draped or oversized for fashionable comfort. Lines from Carol Ann Duffy’s poetry were stitched onto belts and tagged earrings, underscoring the mood of the collection.

Alex S Yu

london fashion week alex s yu
Nothing was too bright at Alex S Yu’s showcase. | Photos: Amy Smith

No colour was too ostentatious for Alex Yu, whose range championed cobalt blue, bright orange, pink lurex, and foiled silver in a loud-and-proud homage to the 80s. Drop waists and ruffled hems were meshed with sportswear shapes, creating a collection that tastefully screamed, “more is more”.


shrimps london fashion week
Inspired by Louise Bourgeois’s artwork, Shrimp presents a muted vision of femininity. | Photo: Firstview

Shrimps was one of the most anticipated up-and-coming names at London Fashion Week, and their runway did not disappoint. The typically girlish brand sought inspiration from abstract French-American artist Louis Bourgeois and the regality of Mary, Queen of Scots to form a muted collection heavily accented by faux fur. It’s ethical luxury at its best.


london fashion week roskanda
A fall colour palette gets refreshed with warm tones and pops of blue at Roskanda. | Photos: Getty

In a scene where fall is defined by earthy, dark colours, Roskanda’s colour story was a cut above the rest. 70s shapes were reinvented in lush colours of cream, mustard, oxblood red and rust, elevated with a medley of textured fabrics. In honour of late designer Richard Nicoll, Roskanda infused the new Nicoll Blue colour in a number of her looks, including a tunic belted Jedi-style.

Check out London Fashion Week A/W17’s most underrated designers

Beatrice Bowers

Features Editor

Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.

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