No one can argue that London has always been fashion’s most exciting hotbed breeding fledgling designers destined for Philo, Galliano or McQueen greatness. But with fresh names dropped every London Fashion Week Men’s (LFWM) season, keeping up with the fashion capital’s cool new game-changers is more challenging than with the Kardashians. More so with the countless menswear up-and-comers saturating the scene — and that’s why we’re here to help.
Constantly pushing the envelope, these promising, emerging designers don’t just have a clear point of view and perspective on fashion, but a real reason for doing what they boldly do. They’re not afraid of changes or daring innovations, and they perpetually evolve with the currents of time. And their work is not just interesting — it’s important. Double threat.
With this in mind, we selected 5 young independent menswear designers with offerings that are shaping up as the hope for menswear’s future. From the intellectual thinker Wales Bonner, to the rebellious rule-breakers Craig Green and Martine Rose, and streetwear savants A-Cold-Wall* and Cottweiler — here are all the burgeoning labels we’re predicting to be the next big things in London’s menswear sphere.
(Main and featured images: Craig Green by Chloé Le Drezen)