Take a glance at Mr Porter’s homepage, and you know on the instant who the e-tailer caters for: Well-groomed gents who’d know the difference between oxfords and derbies, and the “ins” and “out” of menswear, yet aren’t fickle to their wavering tides. And after seven years of constant upticks in the business, Mr Porter rounded up insights, feedbacks, and shopping patterns from more than 600,000 of its shoppers to create an in-house line they would buy, wear, and love. Introducing Mr P.
Launching on 7 November, Mr P. is set to carry easy everyday staples with five limited-edition capsule collections yearly. Just like Mr Porter is known to reference in its site’s journal, each will be inspired by a style icon of the past or present. For Mr P.’s 53-piece debut lineup, late British painter Lucian Freud in his salad days is the muse. Think: Plush cashmere knits, modern white shirts, water-resistant travel blazers, crisp Japanese selvedge denim, and Breton stripes that won’t look out of place or style wherever and whenever they’re worn.
The best part? Not having to break the bank for your wardrobe update. Price ranges from S$99 (£55) for classic t-shirts to S$1,570 (£875) for the capsule’s leather aviator jacket. Next up is Mr P.’s second collection drop in February next year and a third in April, where you’ll get to see its inaugural range of shoes and accessories for the Fall/Winter 2018 season.
Toby Bateman, Managing Director of Mr Porter, explains how Mr P. aims to fill the gaps in menswear: “The launch of Mr P. has been quite organic for us; we felt there was a space in our mix of 400-plus brands for something that could present a unique take on wardrobe classics and also present regular capsules of more trend- and seasonal-driven pieces throughout the year. We like to think we have an unparalleled view of the male wardrobe, garnering the combined knowledge of our buyers and editors, and Mr P. is ultimately the result of that: smart details, easy pieces and enduring style.”