Having made its debut on Chanel’s Spring Summer 2017 runway show, the Gabrielle bag is like a mischievous wink to Gabrielle “Coco” Chanel herself. Fitted on a rigid base, its main body structure is light and supple, which gives it stability.

The bag also features an adjustable strap that comes with a double chain woven from leather and metal. With this practical yet luxe design, Karl Lagerfeld’s new creation embodies the same elegant aesthetic and practical spirit of Chanel bags.

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A sketch of Chanel’s Gabrielle bag. (Photo credit: Chanel)

Like its muses (which we will reveal in a bit), the Gabrielle is extremely versatile and adaptable. It can be worn over the shoulder, across the body, or both — at the same time.

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The Gabrielle bag.

In line with the launch of Chanel‘s new Gabrielle bag, the tribe (or rather, Karl Lagerfeld) has chosen its ambassadors. They are: Actress and face of Chanel Beauty Kristen Stewart, model-music producer Caroline de Maigret, model-actress Cara Delevingne, and finally… singer-songwriter Pharrell Williams.

The campaign, which will be photographed by Karl Lagerfeld, launches 3 April, 2017. Here’s a closer look at the four chosen ones.

Kristen Stewart

Chanel
Kristen Stewart for Chanel Beauty. (Photo credit: Chanel)

We aren’t exactly surprised that Stewart is one of the ambassadors. Ever since Kaiser Karl cast her as the face of the fashion house’s Métiers d’Art Paris-Dallas collection in 2014, the 26-year-old actress has since been a regular in Chanel campaigns. Clearly, she has put her Twilight days far behind her.

Caroline de Maigret

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Caroline de Maigret at the Chanel show in Paris last year. (Photo credit: gotceleb.com)

Another noteworthy name is de Maigret, who is a close friend of Karl Lagerfeld. The lanky beauty has also been a fixture at Chanel shows for nearly twenty years — both on the runway and seated in the front row. Her first show for the house was for its Spring 1999 collection at the Opéra Bastille.

Cara Delevingne

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Cara Delevingne and her dog, Leo at Chanel Haute Couture show in 2016. (Photo credit: Rex)

Actress, model and ever-so-loyal friend of the House, Delevingne is an obvious choice as one of the four muses for the new campaign. The 24-year-old Suicide Squad actress announced that she would retire from modelling in 2015, but soon returned to it with a Chanel eyewear campaign in 2016. Delevingne, with her fearless attitude and quirky character, has certainly made an impact on the fashion industry. And of course, her bold, statement-making brows surely have a part to play in all of it too.

Pharrell Williams

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Pharrell Williams on the runway of Chanel’s Pre-Fall 2017 show.

Ah! Pharrell Williams. We can’t say we’re surprised at Karl Lagerfeld’s choice after seeing the singer-songwriter do his thing at the brand’s Pre-Fall 2017 runway show. The 43-year-old also appeared in the designer’s 2014 short film that celebrated the Paris-Salzburg collection — he composed the film’s music and was the face of that collection alongside Delevingne.

What a teaser! After all these information, all we can do now is wait patiently in anticipation for 3 April to arrive.

www.chanel.com