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Prada’s Dreamscape pop-up store opens in Paragon

The festive season just got a little dreamier. From now to 27 December, Prada is bringing their Dreamscape pop-up series to our shores at Paragon’s atrium.

Inspired by the ideals of romanticism in the form of florals, the pop-up exudes a certain feminity that flowers and blossoms bring. Coupled with soft pink carpets and iconic Prada-green walls, the Dreamscape pop-up is an ode to the romantic mood of the year-end. Brushed steel counters and chic furniture complete the image of the modern day boutique.

An exclusive collection of women’s bags and accessories will also be available at the pop-up. The fashion brand’s most iconic material, nylon, makes its statement here in a variety of handbags, tote bags, and pouches that are available in an assortment of pastel colours (including black for the classicists). Foulards featuring the ubiquitous floral print will also be on sale at the pop-up.

Other accessories like a Prada water bottle, hair pins, and perfumes would make for the perfect stocking stuffers. Our eyes are also set on the iPhone holder with an accompanying AirPods holder.

Prada Dreamscapes was first held at the Galeries Lafayette in Paris last month, before making its way around Asia including Singapore, Bangkok, Shanghai, Taipei, Seoul, and Hong Kong.

Check out some of the bags and accessories that will be available at the Prada Dreamscape pop-up below.

Prada’s Dreamscape pop-up store opens in Paragon

Josiah Neo


Josiah Neo is a tech writer who contributes occasionally to the fashion, travel, and culture beats. When he’s not busy keeping up with the keynotes, he’s probably stuffing his face with the best Melbournian donuts (at Shortstop, BTW) or watching his favourite esports team, the Los Angeles Valiant, pummel their opponents into oblivion.

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