Expect to see something new — and very green — on your next visit to Prada‘s Ion Orchard boutique. The Italian fashion brand is currently presenting its immersive “Hyper Leaves” project, which has transformed the Singapore flagship store with a nature-inspired setting.
Inside the store, windows are illuminated with wallpapers of lush landscapes like the woods, or blown-up images of figs, ferns and leaves. Prada has also turned the boutique’s second floor into a scenic forest pavilion, featuring its products alongside green metal mesh and neon signs of the brand’s triangle logo. The mise en scène is brought to life with plant displays and verdant flooring.
Naturally, all that greenery is not for naught: Prada is introducing its Spring/Summer 2020 collections for men and women as well.
At the store, you’ll find a selection of items to match the tropical interiors. For women, this includes tie-dye shirts and skirts, straw hats and all manner of summer-ready bags (think woven raffia basket bags and bucket bags with rope or wooden handles). For men, the Italian brand’s unique take on the Hawaiian shirt is offered alongside a vibrant range of nylon gabardine shirts, windbreakers, bucket hats and bags all bearing the brand’s logo.
After debuting at Galeries Lafayette in Paris in January, Prada Hyper Leaves toured across several Prada boutiques in the US before arriving on our shores. The themed installation couldn’t have come at a better time: with most of our vacation plans ruined by travel bans and cancelled flights, Prada Hyper Leaves is like a summer-inspired haven to escape to.
All good things do come to an end, though, and the installation will only be on display at the Prada boutique until April 30.