Three of the biggest names in sports and fashion — Puma, Balmain and Cara Delevingne — are gearing up for a drop come 21 November. The pieces will be available at the Puma Select store at The Shoppes at Marina Bay Sands, Puma.com and Limited Edt Chambers.
“Working with one of our longest standing and iconic partners, Cara Delevingne, and marrying her vision with that of Balmain, such an iconic fashion label, was a huge achievement,” said Bjoern Gulden, CEO of Puma. “To be able to mix Puma’s sport heritage with Balmain’s historic couture legacy really took this collection to the next level. We look forward to continuing a partnership with both Cara and Balmain in the future.”
To be sure, it’s one of the first collaborations of its kind. Designed by Balmain’s Creative Director Olivier Rousteing and model Cara Delevingne, the line is meant to invoke traditional boxing gear interpreted with Parisian elegance. The result is a 35-piece collection that spans the gamut of sportswear and athleisure — from boxing shorts to sneakers and barrel bags.
The bulk of the collection is in black but its apparel comes in stark red and blue hues with gold accents that won’t look out of place in Balmain’s couture atelier.
“Everyone involved—Puma, Balmain, Cara and me—was determined to create something timeless,” said Rousteing. “Above all, we knew that our message needed to be a strong one, reflecting exactly who we are and what we believe in.”
Here are the pieces to cop.