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The Saint Laurent x Google smart backpack has arrived in Singapore

One of the most surprising fashion collaborations last year was that of Saint Laurent and Google. Last year in September, the Parisian fashion house and the Silicon Valley tech megacorp announced a partnership in the form of the Cit-e Backpack.

The backpack has all the makings of a chic essential designed for everyday use. Think a nylon shell with canvas lining, a double zip enclosure, and a discreet Saint Laurent logo stamped into the front pouch. But with Google’s innovation by way of their Jacquard platform, the Cit-e backpack is embedded with features that make it smarter than your average bag.

For instance, the left strap is interactive. Yes, you can use gestures on the touch-sensitive strap to control your music and take pictures. You can also drop a virtual pin to remember where your car has been parked, a handy feature for those who might forget things sometimes. Right below it is a light indicator that can tell you when you’ve received a text message or when your Uber is about to arrive. All these “abilities”, as Google calls them, can be configured to your desire via the Jacquard app that is available on both iOS and Android platforms.

Inside the bag is where the brains are located in the form of the Jacquard Tag. The dongle houses the battery and the hardware that powers the backpack, and you pair it with your phone to enable all the aforementioned functionalities. It’s really that simple.

saint laurent google backpack
The four different gestures you can configure for the Cit-e Backpack via the Jacquard app. (Image credit: Saint Laurent)

Come January 10, Singapore will be the first country in Asia to receive the Cit-e Backpack. It will retail at S$1,610, and will only be available at the Saint Laurent ION Orchard, Marina Bay Sands, and Changi Airport Terminal 3 boutiques.

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The Saint Laurent x Google smart backpack has arrived in Singapore

Josiah Neo


Josiah Neo is a tech writer who contributes occasionally to the fashion, travel, and culture beats. When he’s not busy keeping up with the keynotes, he’s probably stuffing his face with the best Melbournian donuts (at Shortstop, BTW) or watching his favourite esports team, the Los Angeles Valiant, pummel their opponents into oblivion.

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