Home > Style > Fashion > Store explore: Salvatore Ferragamo reopens its boutique and debuts Paul Andrew’s first collection
Store explore: Salvatore Ferragamo reopens its boutique and debuts Paul Andrew’s first collection

Last month, Salvatore Ferragamo opened the doors to its revamped Ion Orchard store. The refreshed space houses a wide range of both men’s and women’s bags, shoes, and leather goods. Velvety fixtures and brass tones adorn the warmly lit boutique, which occupies a snug 290-square-metre abode, interweaving rows of Ferragamo’s latest leather confections on sleek travertine and marble tiles.

Elements from the Italian label’s storied Vara shoes also make a subtle appearance through aluminium rib panels mirroring its signature ribbon’s grosgrain texture.

paul andrew salvatore ferragamo ion store
Salvatore Ferragamo’s newly minted boutique at Ion Orchard.

In tandem with the store launch, Paul Andrew’s inaugural collection for the house makes a debut. Andrew was appointed Ferragamo’s first-ever design director for women’s footwear last year in a bold change from the brand’s previous structure, which had long-time creative director Massimiliano Giornetti heading all the label’s categories.

Diving into the 90-year-old label’s archive, Andrew breathes a new lease of life to Signor Ferragamo’s retro originals: The chunky 1939 column block-heeled sandals are reinvented into trendy mules; the curvaceous 1940s F wedge is updated as an ankle-strap pump in rose velvet or violet suede (moulding these materials onto the heel, by the way, takes two labour-intensive days); and the classic 1978 Vara bow pump now rests on a golden striated columnar heel galvanised in a car factory.

paul andrew salvatore ferragamo column heel
Ferragamo’s 1939 column heel sandals (left) and Paul Andrew’s modern remake for Pre-Fall 2017 (right).

Retrospectively chic, Andrew’s Pre-Fall 2017 creations pay homage to the inventive, architectural, and oft-times eccentric design code that the founding father firmly abided by.

“Ferragamo was using state-of-the-art technology during the twenties and thirties, and enhancing it with beautiful Italian craftsmanship,” the young designer explained to Wallpaper in June. “My idea was to turn back to those attentions.” Our only advice for Andrew? Keep ’em coming, because we’re loving every pair that comes with it.

Salvatore Ferragamo, Ion Orchard, #01-12, 2 Orchard Turn, Singapore 238801, +65 6509 8003