The week on Instagram proved to be an exhilarating one with the emergence of bold, new looks. Take, for instance, Selena Gomez’s Fetish music video was dropped to critical acclaim. All ties to the sweet Disney ingénue persona were wholly cut off, thanks to photographer Petra Collins who directed the chilling scenarios through her dreamily eerie female perspective.

Then there was also Helmut Lang’s attempt on being relevantly cool again. Tapping Isabella Burley — editor-in-chief of cult cool-kid bible Dazed & Confused — as the label’s first-ever in-house editor, Helmut Lang has started its complete branding overhaul from its logo and website, to its latest campaigns featuring the likes of Japan’s fledgling fashion icon Yoshi and ’90s actress Traci Lords.

While in the City of Lights, the sci-fi chicks of Valerian dressed to the glitzy nines for their Paris premiere. Cara Delevingne was an extraterrestrial glamazon in her Alexandre Vauthier number, while bad gal Rihanna was pretty in Prada pink with her boho-chic two-piecer. The next day, Riri manned up in an oversized suit for a cazh meet-up with France’s first couple, the Macrons.

From the classic black-white family pic to welcome Lucky Blue Smith’s uncommonly named baby girl, to Kendall Jenner’s bare-it-all shoot, here are the week’s best fashion Instagram posts you might have missed.

(Main image: Selena Gomez; featured image: Rihanna)


This captured black-and-white moment of models Lucky Blue Smith and Stormi Bree welcoming their newborn in a warm embrace is family pic goals.

“Welcome to the world, little angel, the most perfect beautiful gift I could have ever dreamed of. Little Miss Gravity Blue Smith”


On another monochromatic note, Kendall Jenner brought her birthday suit out for a day out with photographer Sasha Samsonova.

“I don’t smoke”


Before Helmut Lang left, his eponymous label was once known for its Austrian strain of minimalism, its elevation of everyday clothes to luxury items, its unisex approach to dressing, and its most excellent denim range. With the arrival of Isabella Burley as its in-house editor this year, the label is all set for a revival.



Stylist Stella Greenspan worked with director Petra Collins to achieve the horror flick-inspired aesthetic for Selena Gomez’s Fetish video, choosing a ruffled, floral-embroidered Simone Rocha dress and a yellow vintage nightgown from New York store Early Halloween for Selena. Not so much fashion going on, yes — but the impact of Collins’ female gaze and Greenspan’s simple looks are mesmerising.

“Fetish Video directed by @petrafcollins and ft. @laflare1017 coming Wednesday.”


After scrawling her signature handwriting on Gucci’s Fall 2017 collection, Spanish artist-photographer Coco Capitán finally did a capsule collection with the Italian brand. Spanning sweatshirts to bumbags, see the complete range here.

““The words that better define the philosophy of my writing are: ‘I paint with words’, being able to make someone picture an image without seeing it,” says @cococapitan, the artist whose signature handwriting is featured on a lineup of ready-to-wear pieces and accessories from the #GucciFW17 collection by #AlessandroMichele, available on and in selected Gucci stores. Read more about the artist thought link in bio. #cococapitanwriting”


In Paris for ValerianCara Delevingne and Rihanna revved it up with their futuristic ensembles.

“❤️ @badgalriri @valerianmovie


Riri sure knows how to suit up. Meeting the French president and the First Lady, Rihanna spruced up in an exaggerated mannish suit that still demonstrated her flair for style no matter the occasion.

“Still can’t believe how incredible yesterday was! I am tremendously impressed and inspired by how committed President @emmanuelmacron and Madame First Lady Brigitte Macron both are to making a global impact on education! It was quite an honour to meet and discuss our plans for the near future! ”


Sarah Snyder brought bare midriffs and glaring yellow back from the ’90s unwanted pile and into our 2017 must-haves. No caption needed.


On the topic of unwanted pile, Vetements is using its window space at Saks Fifth Avenue to exhibit a mountain of donated clothes for the cause of RewearABLE, a program which provides sustainable employment for people with developmental disabilities by collecting and recycling unwanted garments.

“Have you seen the Vetements window installation at Saks Fifth Avenue? The pile is growing each day until all the clothing will be donated on August 10. ????: Matthew Ross Photography”


Also for a good cause, Leonardo DiCaprio and Doutzen Kroes hosted a gala for Elephant Crisis Fund and Save the Elephants in Saint Tropez. Gracing the garden party in frills and flounces are the Victoria’s Secret supermodels Constance JablonskiImaan Hammam and Lindsay Ellingson.

“❤️????❤️???? we had a blast!!! Thank you @leonardodicaprio and @doutzen