Today, there are countless of ways to support a cause you believe in.
On top of the many non-profit organisations or GoFundMe campaigns that you could donate to, fashion brands have also been offering moral merchandise in the name of values like sustainability and inclusivity. These are items that are sold to fund a cause, items that reassure you that someone, somewhere, has benefited from your feel-good purchase. (And we’re not just talking about the old, suited-up white men in boardrooms.)
As the line between who we are and what we buy is increasingly blurred, the phenomenon of moral merchandise has only grown. A bag is no longer just a bag; instead, it can represent your solidarity with a foundation that supports children with special needs. The T-shirt that you wear can send a message about wildlife preservation, its cost having been directly funnelled into an organisation like the World Wildlife Fund (WWF).
If this is the kind of stuff you pride yourself on owning, read on below to shop our selection of new capsule collections with a cause.
Header photo credit: Puma
Bulgari’s latest “Serpenti Through the Eyes of” collaboration is special for two reasons. The first is that it’s created by Greek designer Mary Katrantzou collaboration, who has reimagined the Italian luxury brand’s iconic Serpenti bags with her signature, nature-inspired kaleidoscopic prints. The second is that the collaboration was made in partnership with the Naked Heart Foundation, a charity that supports children and adults with special needs.
(Photo credit: Bulgari)
The tiger has always been a key motif in Kenzo’s collections, but it takes on a special significance in the Japanese label’s new collection with WWF. The sale of every item in the collection, which includes graphic T-shirts and sweaters, will go to the TX2 movement. The movement, established in 2010, supports tiger conservation efforts around the world and aims to double the number of wild tigers by 2022 — the Year of the Tiger. Wear your brand new Kenzo shirt with pride.
(Photo credit: Kenzo)
Loewe launched its “Eye/Loewe/Nature” line for those who love the great outdoors, offering practical pieces like camping gear and backpacks to explore the wilderness in. Naturally, the line is also designed with sustainability in mind, with many pieces crafted out of recycling and upcycling. For its Spring/Summer 2021 edition, Loewe teamed up with the Fundación Global Nature, which is dedicated to nature protection and creating semi-natural habitats for wildlife species in danger of extinction. For every item sold, Loewe will be donating 15 euros (S$24) to the foundation.
(Photo credit: Loewe)
Most people won’t need an excuse to shop yet another yoga collection, but this one comes with some pluses. It’s designed together with model Cara Delevingne, a yoga enthusiast herself. The collection features performance apparel that are eco-friendly, having been produced from at least at least 70 percent recycled polyester. Plus, as part of the collaboration, Puma has also partnered with First Climate and purchased credits toward the creation of small biogas plants in Vietnam, where the collection was produced. That’s one way to have a clear mind.
(Photo credit: Puma)