Great news for fans of florals, pearls and pretty dresses: Simone Rocha is teaming up with H&M for an exclusive capsule collection.

The Irish designer, whose fashion shows have been a highlight of London Fashion Week in recent years, will finally be opening up her universe to the masses, frills and all. We mean that literally: Besides womenswear, which Rocha is renowned for, she’ll also be introducing menswear and childrenswear pieces for the first time.

Her H&M collaboration promises to bring the full works, too. For dressing up, expect tulle dresses and tailoring, where we might see the designer’s penchant for floral prints, exquisite embroidery and crystals come into play. For all other days, you’ll be spoiled for choice with cable knit sweaters, beaded T-shirts and pearl-embellished shoes.

Bridgerton fans will be pleased to know that Rocha is even throwing her opulent jewellery and hair accessories into the mix — both of which have been worn by the likes of Alexa Chung, Chloë Sevigny and Meghan Markle.

Her long list of celebrity fans is hardly surprising. Since 2012, Simone, daughter of designer John Rocha, has steadily built up a world of her own through her independent label. Her collections are often romantic, but with an edge. She would pair her delicate, broderie anglaise frocks with a pair of heavy-duty boots, for example, or have her models walk out in foreboding puff sleeves and swathes of sumptuous fabrics, like a sort of armour.

Rocha’s philosophy that clothes can be unabashedly feminine and powerful has spoken to countless of women, especially as other fashion brands leaned towards sportier or utilitarian styles to ride the largely male-driven streetwear wave. Her presence and success have paved the way for other rising brands who share her ethos, such as Cecilie Bahnsen, Minju Kim, Molly Goddard and The Vampire’s Wife, which was the last big-name brand to collaborate with H&M.

Daisy Edgar in Simone Rocha x H&M (Photo credit: H&M)

Beautiful clothes aside, Rocha’s strongest point is the inclusive ethos at the heart of her brand. Her signature voluminous silhouettes has naturally appealed to women of all sizes, while her diverse runway casting has shown that her clothes are meant for anyone, regardless of age or skintone. With her upcoming H&M collaboration, she’s adding gender to that list, too.

It couldn’t have come at a better time. After all, we’ve already been seeing men in pearls. And while they may not go for her frocks as readily as Harry Styles might, men who appreciate impeccable craftsmanship will no doubt be drawn to the rest of Rocha’s offerings. (They’re also no longer restricted to skiwear, as was the case of Rocha’s Moncler Genius collection of extra puffy, puffer jackets.)

“[Simone] is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments,” shared Ann-Sofie Johansson, head of design at H&M. “Every garment within this collection is unique, special and the result of years of work and meticulous research.”

Get your first look at the upcoming collection with the lookbook images below.

Be sure to keep your calendars marked for 11 March, when the Simone Rocha x H&M collection launches worldwide.


Header photo credit: H&M

Pameyla Cambe
Senior Writer
Pameyla Cambe is a fashion and jewellery writer who believes that style and substance shouldn't be mutually exclusive. She makes sense of the world through Gothic novels, horror films and music. Lots of music.