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These local lingerie brands will get you in the mood for love this Valentine’s Day

With Valentine’s Day around the corner, you may be looking to treat yourself to a new set of intimates.

After all, as burlesque dancer Dita Von Teese once advised, “Don’t save your good lingerie for dates, wear it for you.” And there are few things that can make you feel as cosy and confident in equal measures as a beautiful lace lingerie set or a new bralette.

While your go-to brands may be the likes of Agent Provocateur or Savage X Fenty, we also know the effectiveness of shipping fees in leaving you with second thoughts about whether you do in fact, need another gorgeous cut-out bra. Hence, we present the solution that is local lingerie brands. There are plenty of labels in Singapore, some with boutiques across the island, where you can easily shop for styles tailored to your tastes. Some are catered to women in all shapes and sizes, while others provide edgy offerings that go beyond your standard lace undergarments.

Below, discover our round-up of the best homegrown brands to shop for your next night in.

Perk By Kate

(Photo credit: Perk By Kate)

Get your lace lingerie fix at Perk By Kate. The local brand creates their beloved bralettes and matching thongs with exquisite Chantilly lace, so you’ll get to keep those intimates for a long time. It’s the same case for their camisoles and chemises, which are made of fine, soft silk. But by far the best thing about Perk By Kate is that it’s made for every woman: the brand offers a myriad of sizes to accommodate most body shapes, and it has an alteration service that will help you get the best fit out of their dreamy designs. We recommend heading down to Perk By Kate’s Lingerie Studio in Telok Ayer to pick out a perfect piece or two.

Shop here.

Susy + Bae

(Photo credit: Susy + Bae)

Susy + Bae boasts an impressive range of bralettes to suit your needs. Aside from classic and midi bralettes, both of which are great for petite women, the brand also has its bestselling Belle bralettes to provide bustier women with the support and coverage of a bra, without the discomfort of an underwire. Speaking of, the label also introduced a range of underwire designs that, conversely, are as lightweight and comfortable as a bralette while offering the structure of a bra. Whatever the case, Susy + Bae has you covered in more ways than one.

Shop here.

Naked and Unbound

(Photo credit: Naked and Unbound)

Naked and Unbound has the same fearless attitude as Rihanna’s Savage X Fenty, without the exorbitant shipping fees. Besides lace, their bras, slip dresses and bodysuits are made with daring fabrics like leather, or more luxe options like glossy satin. You’ll also find that their designs are more risqué than romantic, with lace-up details and cross-front straps where you would normally find pretty floral trims.

Shop here.

I’m In

(Photo credit: I’m In)

I’m In’s collection of “Asian-fit intimates” includes push-up bras, strapless bras, seamless bras and bandeaus. Sure, most of these come in classic designs that are great for everyday wear, but you’ll also spot some sensual styles in the mix. They’re an absolute dream for fans of pastels and lace, and even more so for those of you who have fuller figures; I’m In has sizes that go up to 38C.


(Photo credit: Lovefreya)

Shopping for more than just bralettes and undies? Lovefreya has an array of playful bodysuits, babydoll minidresses and bustier tops to choose from. The brand’s fabric selection is even more adventurous, adding on to classic lace styles with those made with velvet, chiffon, mesh and satin. You’ll get more bang for your buck through their lingerie sets, most of which come with coordinated tops, panties and stockings. Lovefreya even has plenty of bondage dresses to shop if you’re looking for some sultry options outside the bedroom.

Shop here.

Reverie Studio

(Photo credit: Reverie Studio)

Just like its resortwear pieces for men and women, Reverie Studio’s line of intimates are designed with a “luxe-meets-laid-back” attitude. Their bralettes come with plunging V-necklines or extended lace bands, the latter of which you can sport as a crop top on sunnier days. (Don’t worry; the cups are fully lined.) The label’s Jen bralette is a particular standout, coming in quite a few colours like olive, maroon and navy, so you’re sure to find one that suits your skintone. The brand has also been equally generous with its sizing, offering the stretchable Jen design in cuts that go up to XL.

Shop here.

Ashley Summer Co

(Photo credit: Ashley Summer Co)

Form truly meets function in Ashley Summer Co’s selection of bralettes, which are designed for your everyday needs. Offering full customisation, the designs come with removable paddings and adjustable straps, which can be switched between straight and cross-back styles. You’ll find even more support in the brand’s signature push up bralettes, which are available in seductive hues like black and burgundy.

Shop here.

Header photo credit: Susy + Bae

Pameyla Cambe
Senior Writer
Pameyla Cambe is a fashion and jewellery writer who believes that style and substance shouldn't be mutually exclusive. She makes sense of the world through Gothic novels, horror films and music. Lots of music.
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