In a world where intricate details and flamboyant designs are well appraised, we often forget that simplicity is the ultimate sophistication. To Bottega’s creative director, Tomas Maier, practicality and functionality make the most of women’s fashion — but that doesn’t mean his designs are boring or uninteresting.
Each design exudes the confidence and femininity of a woman, one who wears tweed dresses and trousers while strutting in a pair of three strapped Mary Janes. And with every look, comes those signature Bottega leather bags, fully embellished with the maison’s intrecciato details.
Unlike past seasons that took on a sporty vibe, Maier wanted this one to be sensual. The runway opened with a strong, full black, trouser suit and ended with graceful dresses that were the perfect balance of fierce and demure. Maier once said that he was proud that someone could easily point out other houses’ dresses and bags, but never so much Bottega. He wants his customers to look at his designs and go, “I could realistically wear that.”
For the campaign shoot, Bottega teamed up with Viviane Sassen who last shot their Spring/Summer 2016 campaign at the Jardin d’émail. This time, the clothes were shot on a massive site called the Grande Creto Di Alberto Burri in Sicily, Italy. The 6,000 square metre project took 30 years of planning and construction and was built as a memorial to the town of Gibellina that was destroyed by an earthquake.
The video, shot within the walls of the Cretto, featured models walking or running through in different pieces of clothing. The strong coloured designs created focus and contrast against the white stones. Overall, it created a sense of calm even while the video captured a sense of the surreal, an interesting move for the Fall campaign.
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