In Good Company is one of Singapore’s most known fashion brands. Since the debut of its label in 2013, the brand has been stocked at Saks Fifth Avenue in New York as well as other international markets such as Hong Kong, Indonesia, and Thailand. The brand was started by four individuals: Sven Tan, Kane Tan, Julene Aw and Jaclyn Teo, but it has since expanded with a pool of in-house design assistants, three boutiques, and a whole retail team.
Starting out, the brand created clothing in ultra-modern silhouettes that were a balance of draped and patterned forms. Throughout the many collections, though the effortless spirit of the brand remains true, its witty garment details and clever designs never fail to impress. From the signature cupro drapes to the sculpted cotton looks, we’re here to archive some of the key styles and design foundations that In Good Company is built on.
Rouleau strap details
During the launch of the first few collections of In Good Company, rouleau straps were featured as a key detail. The use of straps was not only decorative but also functioned as anchor straps, holding the garment in place. The straps have been designed with macramé details or are encased in brass hardware.
Once in a while, the brand explores boxy cuts with draped panels to introduce new forms. These are sandwiched in between the seams of the clothing, and the graphic layers result in a row of beautiful cascading falls.
Patterning and ruching
Ruching is the gathering and pleating of the fabric, usually applied to create volume. The “In Good Company” way is to incorporate the ruching technique with sliced up panels to recreate and reshape the body, making it an understated piece.
Designed with no hard and fast rules, this panelled top with a wrapped flap is versatile and fun to play around with. What’s fun about some of the brand’s pieces is that they embody both versatility and style. With strips of multi-purpose fabric ties and details such as interchangeable flaps, you are able to change up your look more often with just one style.
Colour play and flow
Every other season, apart from muted pastels, In Good Company also plays around with bright tones. Like their zipped jacket, the piece is designed in a striking blue with a black lining, styled with a double-layered draped top in desert brown and blue.
Style and craft
Besides draped looks, when it comes to structure and fit, In Good Company offers an artful alternative to the usual cuts from other designers. On selected styles, the brand works with intricate patterns and crafted appliqué layers to refresh the look of a classic bodice. The piece is then finished with darts to accentuate the body.
Wrap and tie
Signature fabrics of the label are flowy rayons, brushed cotton and cupro — fabrics that have been a staple in most of their collections. Their pink wrapped dress is designed to be tied in multiple ways, cinched in the front, tied to the sides or even wrapped towards the back.
When In Good Company introduces an experimental look, it is designed with a strong focal point in mind. Their recent styles portray a sculpted yet feminine silhouette with an experimental touch, showcasing unusual proportions in an arty manner.
Photography: Adrian Han
Stylist: Josiah Chua
Stylist assistant: Misato Kato
Makeup: Beno Lim
Model: Melissa Quah