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The future of sneakers is vegan as brands new and established raise the stakes

The CAVAL brand, hitherto known for its mismatched sneakers, made headlines in the first half of 2020 with its first collection of apple leather sneakers. Aiming to reduce its environmental impact while promoting animal welfare, the brand turned to recovering apple waste to form a new vegan material by combining it with PU or polyurethane. The result is a whole collection of ultra trendy and colourful models that are sure to please sneaker addicts.

(Image credit: Caval)

Sports brands get in on the act

Anyone who still thinks that vegan sneakers are unattractive will soon realise that animal well-being and/or respect for the planet are no longer synonymous with unsightly. The proof? Specialised brands are gradually getting into it. And in fact, there’s a good chance that you are already wearing (without realising it) a 100 percent vegan model.

Nike and Reebok are among the sports giants that have already integrated synthetics in their lines, among others. And adidas is not sitting on the sidelines. After a vegan collaboration with Stella McCartney for the Stan Smith model, the three-striped brand launched “The Clean Classics” collection offering its most emblematic models in recycled and vegan materials.

“Yes, but eco-friendly, vegan sneakers are very expensive.” A large number of consumers believe this but is it true? By making a small detour to the adidas e-shop, one quickly realises that vegan is anything but a constraint for the wallet. The Stan Smiths with a vegan upper are priced at around 110 euros, which is around the average price seen for this model. CAVAL’s apple leather sneakers are priced at about 140 euros, while Veja’s V-10 pair retails at about 130 euros. A far cry from some of the exorbitant amounts spent by sneaker addicts on their shoes.

This article was published via AFP Relaxnews. (Hero and featured image credit: No Saints)

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