Coach brings its all-American heritage to Singapore with an exhibition at Takashimaya Atrium. Fans were invited to view classic bags that were carefully sourced from all around the world, that have been refurbished and re-decorated to make unique one-of-a-kind pieces. These bags were made available for purchase during the exhibition.

Rexy, their new T-Rex mascot also made a presence, taking up centre stage at the space. They also released a limited-edition book that chronicles the brand’s colourful history, available for sale at $122.

Luann Alphonso
Head of Digital Content, SG & MY