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Virgil Abloh’s provocative debut for Louis Vuitton has hit Singapore

Whatever you may think of Virgil Abloh, it is undeniable that the man currently stands at the pinnacle of contemporary fashion. In fact, the designer helped set the tone for popular style today with the idiosyncratic blend of irony and athleisure that governs his flagship brand, Off-White, but one never expected Abloh’s unique take on fashion to be the perfect fit for Louis Vuitton.

When it was announced that Abloh would step into the shoes left by Kim Jones as the new menswear creative director for the house, the world was abuzz with questions of whether the timelessness of Louis Vuitton as a brand could play host to Abloh’s fresh appeal. As his rainbow-hued, Wizard of Oz-inspired debut walked down the runway of the Palais Royal last June, the global answer was a resounding “yes”.

Abloh’s Spring 2019 menswear collection for Louis Vuitton, titled “We Are The World”, has finally made its way to Singapore since that runway splash, and the maison has done everything possible to keep that hype well and alive. To commemorate the collection’s arrival, the Louis Vuitton Island Maison at Marina Bay Sands has been transformed into a kaleidoscopic carnival outfitted with its own yellow brick road to facilitate your discovery of the new wares.

Let us take you on a digital tour of the Island Maison, outfitted with Abloh’s premiere into the Louis Vuitton canon.


The exterior of the Island Maison is lit with rainbow lights to tease the themed collection within.


When you enter the boutique, you walk down a yellow brick road flanked by mannequins styled with the various looks from the runway.


What greets you at the end of the trail is not the Emerald City, but a technicolour fantasy that marks a new chapter for Louis Vuitton.


Rainbow panels dot the store to accentuate the theme.


Most of Abloh’s line for Louis Vuitton features sporty silhouettes, as expected. Here is a metallic poncho emblazoned with a patch that says, “follow the yellow brick road”.


Chunky sunglasses in emerald green and red recall a futuristic take on the costumes in the Wizard of Oz.


Another recurring motif of the collection is the use of neon-coloured and matte chains across all the leather goods in Abloh’s range.


The cult silhouette of the Archlight, the Louis Vuitton dad sneaker du jour, has been swapped out for basketball-style hightops with bold panels in primary colours.


Logomania continues with prominent belt buckles that bear the houses’ insignia.


And of course, the holographic bandoulière makes an appearance, being one of the most highly sought-after items in the collection.

Beatrice Bowers
Features Editor
Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.