Earlier this year, Coach debuted Coach TV, an ingenious way of showing its Fall 2021 collection.
Inspired by old-school American television, Coach TV combined various vignettes of its all-star cast wearing Coach’s latest pieces: Michael B. Jordan, looking cool in a sheepskin jacket, starred in a spoof of ’70s action flick Shaft; K-Pop stars HyunA and Dawn did a spoof of Friends; and, sporting a Coach sweatshirt, Megan Thee Stallion was the queen bee cheerleader in the fashion brand’s Mean Girls remake.
As far as fashion films go, Coach TV was fun — which is why you should be excited that it’s returning for a second season. This time, the film will showcase the New York label’s Winter 2021 collection, which will make its debut on the runway at Shanghai’s historic Shanghai Exhibition Center. As was the case of the first Coach TV episode, we can expect to see the familiar faces of the Coach Family, including Jennifer Lopez, Cole Sprouse and Hari Nef.
“The winter collection will build on the story I introduced in Fall, and it also marks a moment of reinvention and looking forward,” said creative director Stuart Vevers.
Coach TV: Live From Shanghai will go live today, 3 June at 7.30pm (Singapore time). Be sure to catch it through the livestream below.
Header photo credit: Coach