If you’re marvelling at the fact that Fashion Week is still taking place, perhaps you’ll be even more impressed by another piece of fashion history: the Théâtre de la Mode.

That was the French fashion industry’s answer to Fashion Week after the World War II, when fabrics were scarce and haute couture suddenly seemed like an impossible indulgence. Fashion designers like Cristóbal Balenciaga and Jeanne Lanvin designed miniature fashion collections instead, which were staged against equally elaborate backdrops by artists such as Christian Bérard and Jean Cocteau.

The Théâtre de la Mode, as it was called, then travelled around Europe and America. (This was before the Internet, after all.)

What does that have to do with Dior? Well, the French fashion house is taking a page out of the history books for its Haute Couture Fall/Winter 2020 presentation. Instead of its usual runway show at Paris Fashion Week, the brand will unveil its very own Théâtre de la Mode, complete with mini mannequins.

You can be the first to catch it in the livestream below. Just be sure to tune in today, 6 July, at 8.30pm (Singapore time).

Header photo credit: LVMH 

Pameyla Cambe
Senior Writer
Pameyla Cambe is a fashion and jewellery writer who believes that style and substance shouldn't be mutually exclusive. She makes sense of the world through Gothic novels, horror films and music. Lots of music.