This season, fashion brands have experimented with a myriad of show formats for Fashion Week. Ermenegildo Zegna will be no different.

The Italian label is calling its approach the “phygital” fashion show. What that actually means remains to be seen, but Zegna’s artistic director is pretty enthusiastic about it. “The idea that this season I will present the collection with a digital tool gives me great energy and freedom of thought because I can finally enter directly into people’s place,” shared the designer in a statement.

What we can definitely expect, though, is for Zegna to continue to uphold its eco- and socially-conscious values. That alone makes it worth keeping an eye on the luxury fashion brand this season, as it unveils its Summer 2021 menswear show simply titled “XXX”.

Stream the show in the livestream below as it premieres today, 17 July, at 9.00pm (Singapore time).

Header photo credit: Ermenegildo Zegna | Featured photo credit: Getty Images

Pameyla Cambe
Senior Writer
Pameyla Cambe is a fashion and jewellery writer who believes that style and substance shouldn't be mutually exclusive. She makes sense of the world through Gothic novels, horror films and music. Lots of music.