If you haven’t heard, PANDORA has set up a Christmas pop-up store right outside Ngee Ann City Tower B in line with the launch of their Christmas campaign: The Joy of Giving. Located at the heart of the most festive street in Singapore, the pop-up showcases the brand’s latest collections, alongside fancy displays of hologram projections.

Here are five reasons why you should step into this giant gift box.

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The PANDORA pop-up store.

Giant PANDORA gift box
Ever wondered what it feels like to step into a gift box? Designed to look like a giant PANDORA gift box (or three of them combined), the pop-up may appear modest in comparison to the malls around it, but don’t belittle what it contains.

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Strike a pose at the pop-up store.

PANDORA Photo booth
Ah! Possibly everyone’s favourite thing to do at any event — the photo booth! In this era where almost everything has gone digital, we appreciate little mementos of these fun times which we can hold on to… or even just stick on our walls and fridges. The shots taken at the Pandora photo booth will also be available digitally, and shoppers are encouraged to share them on social media — so you get the best of both worlds.


Hologram projection
Call us old-fashioned, but we were pretty amazed when we saw this hologram projection just as we stepped into the pop-up. Choose a charm from the screen, and it will appear as a large three-dimensional one right before your eyes. From the rose-cut crystals, shimmering cubic zirconia, and polished enamel — everything is enlarged for you to get a better view of its details.

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PANDORA Christmas collection 2016

Two new collections
Whether you’re looking for elegant, sophisticated pieces from the Winter collection of frosty blue crystals decorated with cubic zirconia, or adorable yet refined pieces from the Christmas collection — they’re all on display for your choosing. Did we mention that we love the Mrs Christmas charm?

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PANDORA’s digital writing wall

Animated digital writing wall
The touch screen digital wall enables shoppers to write messages on it, and email them to friends and families. There’s more: Little animated charms will appear with every stroke on the screen, which makes sending holiday greetings an even more exciting affair.

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PANDORA Advent Calendar

We may have concluded our five reasons, but that’s not all. In line with its theme “The Joy of Giving”, PANDORA is giving away a a mystery gift every day until 25 December, 2016. Visit their website here to enter the giveaway.

The PANDORA pop-up store outside Ngee Ann City Tower B runs from 3 December, 2016 to 2 January, 2017.