Marking its 20th anniversary, Dior Joaillerie has unveiled a new fine jewellery collection called Mimirose.
If the name sounds familiar, it should. It’s a portmanteau of Mimioui and Rose des Vents, both of which are iconic Dior jewellery collections that the Mimirose line is inspired by.
The former, which marked the Maison’s first foray into fine jewellery back in 2001, lends its elegant simplicity to the new designs. The Mimioui collection is characterised by its use of tiny diamonds and a gold chain in place of a band to form a ring — details that are echoed in the Mimirose rings, set with rubies, emeralds and diamonds.
On the other hand, the influence of the Rose des Vents collection, which celebrates the many talismans of the superstitious Christian Dior, can be seen in how grains adorn every stone in the Mimirose collection.
On its own, the Mimirose collection of rings, necklaces and earrings in 18k yellow gold, white gold and pink gold speak to the Maison’s unique ability to combine the contemporary and the timeless. And who better to embody that spirit than Cara Delevingne, the new face of Dior Joaillerie herself?
In the campaign video below, the British model and actress stays true to her bold, charismatic personality while highlighting the subtle beauty of the Mimirose jewels.
The Mimirose collection is not just an achievement for Dior Joaillerie, but for its Artistic Director, Victoire de Castellane, as well. Castellane has been at the helm of the Maison’s jewellery line since its inception in 1998, after over a decade of designing costume jewellery for Karl Lagerfeld at Chanel. At Dior, Castellane is credited to designing all the beautiful Dior jewels that have since captured the hearts of women, from the Maison’s playful Oui collection to the romantic Dior et Moi high jewellery line.
Discover the Dior Mimirose collection at www.dior.com.