There are many things we can thank Instagram for. From filling us in on the latest exciting announcements to giving glimpses into a day in the life of our favourite personalities, this app keeps us updated on what’s on-trend. But if there’s one more thing we can be grateful for, it’s Instagram’s bottomless pit of possibilities when it comes to expanding our eclectic sartorial discoveries. Now that emerging labels can be discovered with just a few simple taps on our smartphones’ screens, we are spoilt for choice when it comes to stocking up on our wardrobe — and of course, our accessory stash.
Enter jewellery labels that are as experimental as they are young. Birthed in the digital sphere, these labels’ Instagram customers can instantly identify them by way of scrolling through their discerningly curated content. Presenting jewellery in a way that feels completely fresh, statement earrings and understated pendants are displayed side by side within perfectly lined squares of the Instagram realm.
If the marriage of streamlined and sculptural is what you’re looking for, below, meet these 6 Instagram-based contemporary jewellery labels you seriously need to keep tabs on.
Designed and crafted in Israel, Knobbly Studio is not your average jeweller. Founder Gittit Szwarc is a former Capoeira instructor and psychology student who left school in her second year to start her passion project, Knobbly. Her creations are more often than not in the form of squiggly thin lines. They romantically interact with the wearer’s human form — shapeshifting into varying silhouettes when viewed from different angles.
Puerto Rican Luiny Rivera had no previous formal training in jewellery-making. The self-taught designer runs Luiny with an organic approach, getting inspired by forms, ornaments, and textures she encounters in her travels and lifestyle before translating them into wearable artworks in her “casa” or studio. The result? Contemporary metal jewellery pieces that are both statement-making and timeless.
If you’re a fan of gold and brass jewellery, you’ll probably find everything you’ve ever wanted from this handmade line hailing from Brooklyn. Laura Lombardi has come into a bit of what you would dub Instagram fame over the last year or so, thanks to its clunky, photogenic Curve earrings and reworked Ruota hoops. The label also makes a handful of understated necklaces, cuffs, and earrings as well.
Scroll through Stvdio Brooklyn’s Instagram feed and what you’ll find is an archive of yellowing vintage fashion images niftily placed under its sculptural offerings — recycling the flat prints as a makeshift lookbook. Mastermind Erica Peterson has a penchant for putting a playful spin on streamlined structures, be it a clever hidden clasp, a bracelet relying on tension to hold itself together, or even an earring designed to look just as chic when worn backwards. If a unique one-off piece is what you’re looking for, turn on notifications for Stvdio Brooklyn’s Instagram posts of limited custom-made pieces.
Along with fashion’s current ’80s revival, bedazzling is back — and it’s bigger and better. Exhibit A: Area’s extra large rhinestone hoop earrings that’s been making countless digital rounds as they dangle from Rihanna, Kendall Jenner, and Bella Hadid’s lobes. Last year, the New York-based label was nominated as CFDA’s Fashion Fund Best Designer of the Year for its Sex and the City-recalling ready-to-wear collection, but its glitzy accessory selection is definitely something to keep an eye on.
Modern Weaving has only been around for almost two years, but the brand is already making waves beyond its LA shores, naming cult-favourite e-retailers The Frankie Shop and Need Supply as stockists. Its graphic and often enormous jewellery selection is a mix of high-polished raw brass and Nara porcelain pieces — which are either hand-moulded or thrown on the potter’s wheel — all giving new life to long, chandelier-like earrings.