Yoga festivals, museum tours, bridal fittings — is there anything that virtual technology hasn’t touched in the age of social distancing? Not in the world of jewellery, which now sees the opening of Piaget’s first virtual boutique.

Designed to recreate the experience you would get from its brick-and-mortar stores, the Swiss luxury brand’s online salon takes shopping from home to the next level. For one, it looks just like a Piaget boutique, complete with lavish furnishings. Upon entering the virtual boutique, you will get a panoramic view of spaces like the Discovery Area, Open Lounge, Private Alcove and VIP Lounge, all accessible in a click.

(Photo credit: Piaget)
In Piaget’s virtual salon, you are free to explore the brand’s watches and jewellery collections. (Photo credit: Piaget)

As are Piaget’s watches and jewellery collections, which are free to explore all around the store. You’ll find new pieces from the Possession collection on display, alongside the brand’s Altiplano and Piaget Polo timepieces and even boutique-exclusive creations.

You can zoom in for a closer look at the designs, or click on them to discover more information, such as technical specifications, pricing and product inspiration. You can even add your favourite Piaget creations to your wish list, or compare up to four of them at the same time.

You don’t have to shop alone, either. The boutique lets you invite your friends and family to experience the virtual shopping trip together in real-time.

(Photo credit: Piaget)
Piaget’s online boutique is accessible on both desktop and mobile. (Photo credit: Piaget)

Of course, no luxury shopping experience is truly complete without impeccable customer service. Piaget’s virtual boutique has not lost that personal touch: as a guest, you’ll be greeted by an automated chat box that will assist you in finding the perfect piece. If you want someone human, you can also make a private virtual appointment with a Piaget representative, who will walk you through the store and answer all your enquiries.

Piaget was early to the world of online shopping, launching its own website in 2000. Now, it’s staying ahead of the curve with virtual technology, which distinguishes itself from the stay-home shopping services recently offered by other jewellery brands like Bulgari and Chaumet.

“We are thrilled to bring to Singapore the first of its kind service at Piaget. Our virtual Piaget Salon is the opportunity to go beyond and get closer to our customers’ expectations, bringing them a superior shopping experience in the comfort from their homes,” says Petronille de Parseval, Managing Director of Piaget South East Asia and Australia.

The brand’s efforts are all just a reflection of the times: the world is becoming increasingly digital and people are shopping online more than ever, no thanks to the COVID-19 pandemic. For a glimpse into the future of retail, simply check out Piaget’s virtual salon here.

Header photo credit: Piaget

Pameyla Cambe
Senior Writer
Pameyla Cambe is a fashion and jewellery writer who believes that style and substance shouldn't be mutually exclusive. She makes sense of the world through Gothic novels, horror films and music. Lots of music.