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Face Time: Kravitz Design x Les Artisans de Genève LK 01
Kravitz Design X Les Artisans de Geneve LK 01
Image: Les Artisans de Genève

Daytonas have always been known for its timeless sophistication, but Lenny Kravitz has injected a little bit of his badass-cool into one, and the result is the Rolex of every wannabe rockstar’s dreams. The new Kravitz Design x Les Artisans de Genève LK 01 watch might essentially be a modified Rolex Daytona Ref. 116523 with two-tone gold and steel details, but the Kravitz effect is strong with this one.

Kravitz Design X Les Artisans de Geneve LK 01
Image: Les Artisans de Genève

This might be his first venture into watch design, but Kravitz knows what he’s doing. The American musician has been an avid watch collector and even boasts a know-how in design (he’s run Kravitz Design for more than 13 years now). Maintaining the iconic look of the already-handsome Daytona model, Kravitz merely upped the glam factor of the 40mm-wide timepiece. A handmade golden bakelite bezel and a hand-modified dial set the mood for more gilded modifications. Inside, a 22 karat gold rotor is added to the otherwise blacked-out movement, visible via a clear back case that’s now a trademark of Les Artisans de Genève.

Kravitz Design X Les Artisans de Geneve LK 01
Image: Les Artisans de Genève

Treated with a black diamond-like carbon coating, the case sits nestled over a Barenia calf leather strap in a military cuff design that adds a good dose of rock ’n’ roll grit without taking the spotlight away from the watch face.

Kravitz Design X Les Artisans de Geneve LK 01
Image: Les Artisans de Genève

And because we’re talking about the rock legend that is Lenny Kravitz here, the timepiece’s box doubles up as a bluetooth JBL speaker case, swathed in leather and designed to resemble a roadie trunk, so you can air guitar to ‘Are You Gonna Go My Way’ in absolute class. After all, this is a watch that is limited to 55 pieces, and will set you back €37,800 (SGD58,000).

Shatricia Nair
Managing Editor
Shatricia Nair is a motoring, watches, and wellness writer who is perpetually knee-deep in the world of V8s, tourbillons, and the latest fitness trends. She is fuelled by peanut butter and three cups of coffee a day.