Hailed a master tailor for his mastery of draping, deconstruction and the avant-garde, Yohji Yamamoto knows a thing or two about transcending established notions.
Fresh off his collaboration with Supreme, the Japanese stalwart continues to make his mark in the style sphere, only this year he’s venturing beyond black billowy pants and deconstructed jackets to redefine one of Hublot’s most lauded timepieces. This isn’t the first time the two powerhouses have worked together either; Hublot celebrated its new retail space in Tokyo’s famed Ginza with a murdered-out Big Bang GMT back in April.
Equal parts gritty and sophisticated, the Hublot Big Bang Camo Yohji Yamamoto will be dressed in camo and released in a limited run of 200 pieces. The watch is predictably blacked-out again with a 45mm micro-blasted and polished black ceramic case that sets the tone for the rebellious timepiece, but it’s really the superimposed print on the sapphire dial that truly makes the watch shine.
If the print looks familiar, it’s because it’s been revived from Yamamoto’s archive. The biomorphic patches continue onto the rubber strap, where each piece of the pattern has been carefully cut, assembled, and then fused together using a vulcanisation process that’s been unique to the brand since it was introduced last year. If you’re not looking to go full stealth, there’s also a black fabric strap to tone down the ruggedness a few notches. The dial also sports Yamamoto’s signature at 6 o’clock — although you’ll have to squint for that one.
Like Hublot, Yohji Yamamoto is constantly questioning the traditional tenets of the world he takes on – fashion – in his own creations. The unique character of his creations, which use surprising materials not usually used in the world of fashion, make him a pioneer in the industry,Ricardo Guadalupe, CEO of Hublot
“This stance is not dissimilar to the philosophy behind the creation of our watches. The Big Bang that he has designed with Hublot echoes our shared codes and sports its camouflage motif in a truly original way through a set of outlines, superimposed on the sapphire dial, and vulcanised on the strap – a technology that Hublot introduced to the watchmaking sector for the first time in 2019,” he adds.
Inside, the Hublot Big Bang Camo Yohji Yamamoto houses the calibre HUB1242, a self-winding chronograph flyback movement that provides 72 hours of power reserve. The limited edition watch will be available at The Hour Glass at a retail price of CHF21,700 (approx. S$32,315), although that’s a small price to pay for something that encapsulates a rebellious spirit, a strong will, and cutting-edge individuality so effortlessly well.