Baselworld and SIHH might long be over but the industry hasn’t sunk into a lull yet. Quite the contrary, these manufacturers are working up quite the storm with plenty of new watches to covet this month.

Unsurprisingly, Rolex takes the lead for stirring up the most frenzy with yet another “Pepsi” variation. The timepiece must have by now been inducted into the holy-grail-of-the-century Hall of Fame for being notoriously hard to get hold of.

Meanwhile, TAG Heuer and Omega are busy celebrating milestones, while Ressence goes off the beaten track with the help of “the craziest watch retailer in the world”. IWC still manages to keep things exceptionally classy by fashioning its Ingenieur Perpetual Calendar Digital Date-Month in a lighter and sleeker material.

Here are all the new watches to keep time with this week.