If you’re a discerning watch enthusiast, not any watch would suffice, especially when it comes to an event as major as the Lunar New Year. Happening at the end of the month, the Chinese festival is a celebration of spring and prosperity. This year, the rooster takes over as animal of the year.

As the 10th sign in the Chinese zodiac, the rooster is characterised as being loyal, sociable and punctual (obviously). And so in honour of the occasion — and for many, in keeping with the annual tradition — these horological marques have introduced extremely exclusive timepieces. Blending Swiss craftsmanship with Chinese tradition and métiers d’art, these timepieces are wearable masterpieces that will surely distract nosey relatives from prying questions.