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Tag Heuer collaborates with Fragment for a limited edition racing-inspired chronograph

There are few names that can stir the streetwear crowd today like Hiroshi Fujiwara can. 

After all, he’s not only the founder and designer of Fragment Design, but also the founding father of Japanese streetwear. But when he’s not busy being the OG role model for Hypebeasts around the world, Fujiwara likes to spend a fair bit of time on watches, so much so that he goes beyond simply collecting to designing his own. 

Tag Heuer
(Image credit: Tag Heuer)

This year, he lends his penchant for cool once again to Tag Heuer for their second collaboration. The special is yet another riff on one of Tag’s popular chronographs, only instead of a vintage Carrera he’s created a modern reinterpretation of classic automatic racing chronographs from the late 1960s and ‘70s instead.

Limited to only 500 pieces — all of which will no doubt be snapped up in a matter of minutes — the Tag Heuer x Fragment Design Heuer 02 Chronograph takes its cues from racing-inspired C-case driver’s watches and hence retains heritage features such as the ceramic tachymeter scale and the cushioned-shaped case for extra street-cred. 

To balance that out, Fujiwara incorporated red and white accents strategically over the black opaline dial, lending edge and plenty of contrast to the timepiece. The brands’ two logos sit at the centre of it all, alongside another “Fragment” inscription at 5 o’clock.

Tag Heuer
(Image credit: Tag Heuer)

In place of the typical transparent sapphire crystal is also a red-tinted one instead, which not only keeps the colour palette consistently cool but also offers a tinctured view of the in-house Heuer 02 column-wheel chronograph movement. Instead of the usual three subdials, however, the watch sees only two, having removed the running seconds hand to only show the counters for 30 minutes and 12 hours. The movement provides an impressive 80 hours of power reserve.

“Redesigning this TAG Heuer chronograph timepiece gave me the opportunity to use an existing legacy to create a new one,” said Fujiwara. “I gave the design a modern and exceptional flair with the red caseback, which reflects one of the brand’s logo colours and also gives it a completely new and evolved character.”

Tag Heuer
(Image credit: Tag Heuer)

Even the five-row steel bracelet had been tinkered with by Fujiwara, and now sports a butterfly folding clasp that’s been given extra TLC by the brushing and polishing department to catch the light with every movement of the wrist.

Each of the watches are numbered and will drop on 27 July at a retail price of S$8,650. If you’re gunning for one, may the odds be ever in your favour.

Tag Heuer collaborates with Fragment for a limited edition racing-inspired chronograph

Shatricia Nair

Managing Editor

Shatricia Nair has a passion for motoring, beauty, and wellness, and is perpetually knee-deep in the world of V8s, retinols, and latest fitness trends. She has nine years of experience writing for digital media, and her bylines have appeared in Prestige, and Augustman. She'll do (almost) anything for good chocolate chip cookies.

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