Those of us with multiple supercars, rejoice. Aston Martin has just announced a new service to its repertoire at Pebble Beach, which is different from the regular supercars it’s so renowned for: The ability to build a lair to park all your bad boys. The service is known as the Aston Martin Automotive Galleries and Lairs program, which allows you to create your very own bespoke garage.
This design service is the first of its kind to come out from any luxury automaker and Aston Martin aims to dominate the space. The marque’s custom personalisation service will be working closely renowned architects and customers to bring your creations to life. However, you can create more than just an ‘Automative Garage’ for your collection of cars; you can also have an ‘Automative Lair’ if you ever wanted to know how Bruce Wayne lived.
The brains behind the Aston Martin Automotive Galleries and Lairs is its chief creative officer, Marek Reichman, who also had a hand in designing the interior for the 66-storey Aston Martin Residences in Miami. His team was also responsible for designing the interiors for numerous Aston Martin dealerships as well as the marque’s first global brand centre known as the House of Aston Martin Aoyama in Tokyo, Japan.
An entire home or retreat can be created from scratch where the car takes centre stage. It can also be part of a much larger, integrated space around your home, allowing you to showcase your passion for the finer things in life. While many will brag on having a bespoke home, not many can say the same when it comes to a garage or lair for that matter.
All images: Aston Martin. This article first appeared on Lifestyle Asia Kuala Lumpur
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