If you fancy capturing moments at their best, be it hotspots around Singapore or some exotic far flung holiday destination, the Leica camera is the perfect tool for all your adventures. Simple to use and portable, there’s no need to fumble with frustrating settings only to look up and realise that kingfisher you were trying to photograph has flown the coop. Basically the Leica camera lets your creativity take control.
Quality doesn’t come cheap, but the hefty price tag comes with a level of bespoke that is unlike most cameras. A regular Leica MP 240 can cost around S$10,000, but that’s because all cameras are made manually, and a shortage of skilled workers restricts the number of lenses that can be produced. Each lens goest through over 60 quality control checks, before being sent for assembly after which even more tests are carried out.
With the opening of their latest concept store in Singapore, the German camera experts have launched a limited edition, silver Leica MP 240, showcasing a variety of iconic Singapore trademarks.
Operationally, it is identical to the standard MP 240, but what makes it so notable is the matte silver body of the camera, wrapped in silver leatherette, engraved with the iconic silhouette of Marina Bay Sands and the country’s lion head crowning the lens hood. Limited to 18 units worldwide, it will retail exclusively at the new Marina Bay Sands store for S$19,000 with a matching silver chrome Summilux-M 35mm lens.
In line with the celebration, enthusiasts and professionals can also look forward to attending photography talks and test-drive sessions every Saturday that you can register for here.
A tier-based customer loyalty programme is also making its debut to offer private product previews, exclusive classes, and up to 5% rebates. It also offers seasonal lifestyle benefits within the mall such as in-mall vouchers.
Fun fact: This iconic sailor-kissing-nurse picture taken in Times Square was captured by Alfred Eisenstaedt with a 1945 Leica rangefinder IIIa camera at the end of the second world war. Perhaps with your new Singapore edition Leica, you’ll be doing the same.
Leica Store Singapore, 2 Bayfront Avenue, The Shoppes at Marina Bay Sands, #B1-81A, Singapore 018972, +65 6226 0118, www.leica-store.sg.
Natalyn Chan
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