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Aman debuts its new community-focused luxury brand, Janu

Aman has always held a special place in the hearts of travellers with its incredible locations and exceptional service.

Since its debut in the luxury resort industry 32 years ago, Aman has brought its slew of devotees, mostly known as Aman Junkies, from the sandy shores of Phuket to the hilly mountains of Bhutan. Now, the brand is launching Janu, a sister brand that will be pioneering new direction in hospitality.

At the heart of both brands, they stand for total commitment to its guests, exemplary and timeless design, and unruffled service, while still being deeply rooted in their destination. Yet, this is where the similarity stops.

Aman new brand Janu Montenegro
Janu Montenegro Pool (Image credit: Janu)

While Aman is synonymous with its Sanskrit translation, ‘peace’, Janu stands for ‘soul’. Compared to Aman’s refined respites, Janu will be its energetic younger sister: built on genuine human interaction, playful expressions and social wellness. Janu is built on the foundation that true luxury means never having to choose between personal fulfilment and pleasure. 

“The overlap between Aman and its sibling is mutually beneficial; together they offer a total solution for the fluctuating needs and desires of today’s global travel cognoscenti,” says Vladislav Doronin, Chairman and CEO of the Aman brand. 

Aman new brand Janu Montenegro
Janu Montenegro Exterior (Image credit: Janu)

Janu’s debut stage sees three upcoming hotels which are already under construction: Montenegro (2022), Al Ula in Saudi Arabia (2022) and Tokyo (2022), as well as an exciting pipeline of future hotels. Janu Montenegro will also be the first hotel to incorporate the brand’s serviced residence concept, enabling guests to fully embrace the Janu lifestyle.

Aman new brand Janu Montenegro
Janu Montenegro Guest Room (Image credit: Janu)

Each hotel will be focused on space and light, which provides an ambience that encourages guests to reconnect with themselves and others. These refined havens will be exquisitely furnished and made complete expansive bathrooms, all of which signal to an oasis of characterful tranquillity.

Aman new brand Janu Montenegro
Janu Montenegro Lobby, complete with social spaces for connectivity (Image credit: Janu)

Connectivity is the key here at Janu. Its social spaces are set to be ever-evolving and dynamic, and will offer a mix of dining, lounge and bar areas. Guests can also take part in a series of group classes that will facilitate social wellness: from energising morning yoga to inspiring cultural tours.

Janu presents nothing less than a way of living, championing a life that is enhanced by kindred spirits and shared experiences. While a stay at Aman may be perfect for those looking to get away, Janu is the balanced alternative for those who are powered by social settings and interactions.

Find out more here

Jocelyn Tan
Senior Writer
Jocelyn Tan is a travel and design writer who's probably indulging in serial killer podcasts or reading one too many books on East Asian history. When she actually gets to travel, you can find her attempting to stuff her entire wardrobe into her luggage. Yes, she's a chronic over-packer.