Marriott International has just announced its new loyalty brand. Called Marriott Bonvoy, the program replaces the current ones — namely Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG). This move follows the Starwood Hotel and Resorts’ acquisition by Marriott in 2016.
Previously, Marriott launched one loyalty program with unified benefits under its three legacy loyalty brands on 18 August 2018. Starting 13 February this year, the combined program completes its integration under one name, Marriott Bonvoy. The new program will reflect the benefits, single loyalty portfolio and unique experiences announced last year.
As part of the Marriott Bonvoy program, members will have access to Marriott’s portfolio of diverse brands including the largest collection of lifestyle and luxury properties, such as The St. Regis Maldives Vommuli Resort, W New York, The Westin Resort and Spa Whistler, The Ritz-Carlton, Bali, The Gritti Palace, A Luxury Collection Hotel (Venice) and JW Marriott Marquis Hotel Dubai.
Additionally, Marriott Bonvoy provides members with an offering of experiences together with the opportunity to earn points and rewards. Marriott Rewards Moments and SPG Moments will merge to become Marriott Bonvoy Moments, which together with Marriott Moments will feature approximately 120,000 experiences in 1,000 destinations — from hiking into glacial Patagonia, desert treks on camelback in Morocco or cruising to Vietnam’s timeless floating villages — available for purchase or by redeeming points.
Global Chief Commercial Officer of Marriott International Stephanie Linnartz said in a press statement: “Marriott Bonvoy marks an evolution in travel because it represents more than a loyalty program. Marriott Bonvoy is a travel program designed to bring to life our extraordinary portfolio of global brands in 129 countries and territories, while also providing endless inspiration for members to keep travelling and pursuing their passions.”
“Represented by a simple, bold and modern logo, Marriott Bonvoy is welcoming and optimistic. Our 120 million members have access to the world’s leading hotel portfolio at the best room rates and member benefits, as well our collection of Moments experiences that bring exploration and discovery of the world to the forefront,” Linnartz added.
Members currently using the SPG or The Ritz-Carlton Rewards apps are encouraged to download the Marriott app, which will automatically update to become the new Marriott Bonvoy app on 13 February. To find out more about Marriott Bonvoy, visit the official website, which also includes a short video describing the new brand.
(Hero image credit: The Gritti Palace, A Luxury Collection Hotel)